Easily the coolest advertisement for a fragrance I have ever seen. Tom and Tim Muller put this together as part of the campaign for Diesel’s new fragrance Only the Brave. There are many other videos up on the site — nothing comes close to this. (Though Si Scott’s could be cool in a few weeks.) This video, in addition to being flat out gorgeous, really captures the essence of the phrase only the brave. The Apollo 15 Mission connection is a perfect match:
As I stand out here in the wonders of the unknown at Hadley, I sort of realize there is a fundamental truth to our nature. Man must explore.
UPDATE: Tom Muller has written a post detailing this project on his blog. Great to hear a bit more about this fascinating project.
This past month has sort of flown by, I’ve had my head down working on some new posters (one of which you saw a preview of recently) and trying to sort things out around the house. If you’ve been following along you’ll know that I recently got the Epson 9900 large format printer and have since spent a lot of my spare time trying to make a home for it upstairs. I’ve also spent a fair amount of time (as has Alex) bringing together the various supporting elements needed to produce, cut, package, and ship the prints. You’d be surprised how much space all that stuff takes up, the result is that I lost my dining room and now eat at the coffee table in front of the TV. I’ve been kidding myself that I’d eventually move the whole printing operation downstairs into the main studio but today I finally put that delusion to rest and went to Ikea to get some shelves and make it official. Unfortunately I got started a little late so the mess you see above will have to wait until tomorrow. If you look carefully you can catch a couple unreleased prints that will be showing up here very soon.
On the music front I’ve been trying to make some headway with the album, which has been slowed a bit by the printer project. As for shows, I’m heading up to Salem later this week for the Emerge-N-See Festival. I’ll be doing a live Tycho set out in the woods (along with Flying Lotus, Daedalus, Plastician and many others: info) where I hope to make good use of this fiberglass ATA flight case (below) I scored at a garage sale this weekend for $30! I was just walking to get coffee and my neighbor had this thing just sitting on the sidewalk; she also threw in a poster case for $10. On the way back I bought a kitchen scale that looks like a prop from a 70’s episode of Price Is Right for $1. The guy I bought it from tried to trade it for the case which he said would “fit his Moog perfect”. Unfortunately for him it will fit mine better.
The above are from Mark Weaver’sMake Something Cool Everyday project. I’ve seen a number of these types of projects, especially on Behance, and Mark consistently has some of the more impressive results. The top image is my favorite by far; drastic big/small differences in type always appeal to me when done well.
I’ve never really put my daily “coolness generation” skills to the test; I usually make something cool over a period of weeks or months. Once I have a visual aesthetic defined, I can churn out work pretty quick, but the development of this always takes at least a week. Maybe I should start my own ‘everyday cool’ project to speed up my workflow…