I was hired about three months ago to design a logo and consult on the brand identity for Plancast, a local San Francisco start-up founded by Mark Hendrickson and Jay Marcyes. As you can probably guess from the name, Plancast a way to broadcast your upcoming plans to your friends; or as it’s often described, Foursquare for the future. The site is exceptionally easy and helpful, and I encourage you to check it out.
By the time I joined on Plancast was up and running, but they were without a logo or distinctive visuals. I began work in December and we agreed on the finished logo a few weeks ago. The project was easily the hardest I have ever completed — as well as the most fulfilling. I almost destroyed myself developing this logo and I am really excited to share the process with you here.