Last year I invented an aeronautical research company called Aeolas International. Their sole purpose was to take my Youtube personality hostage and post videos of their scientific findings. Ideally people would think that this was actually happening and I would eventually become mega famous. This didn’t happen exactly as planned, but the process of diving deep into a self initiated project was terrific and something I would highly recommend. I’m excited now to get a chance to further explain the project; the motivations behind it, the process, and what eventually unfolded.
Some of you may know that I am also a musician. Most of the work I have online is design related, but I also maintain a Youtube page where I mainly post covers of my favorite songs. I’ve been posting over there for about 2 years now and some videos have done quite well (150K + views). Most chill somewhere around 15K. Overall it’s been a great way to get my musical side out there and generate a fan base. An example of a “normal” pre-Aeolas video is below.
At the end of last year I decided it was time to switch it up. I was enjoying my periodic recording sessions, but I wasn’t nearly as into it as I was when I started. The market had become significantly more saturated with cover artists and I felt like I was just one of thousands of people doing exactly the same thing. Initially, I felt like I was distinguishing myself with higher quality recording techniques, but even this became relatively commonplace. After an intense brainstorming session, I decided it would be best to invent an old aeronautical research company called Aeolas International that would take me hostage. I didn’t really have much of a plan beyond that when I started.