ISO50

Some excellent examples from Graphis Packaging 3. I can say without any doubt in my mind, that packaging design has declined significantly over the past 20 years. Take a look at the more recent Graphis Packaging 9. Nothing in there even remotely piques my interest. I would love to hear a reasonable explanation of this phenomenon. Is it that marketing departments have slowly wrested control from true designers? Or is it just that I personally appreciate the style of a specific era to the current one? Or maybe I’m just so used to the style of things today that I am intrigued by the rarefied forms of the past. I’d like to think I’m being objective about the whole thing and that the above examples really are superior, but perhaps I’m not.

Anyone in the know care to shed some light on this? Have studies been done? I need answers!! I’ll tell you one thing, you could fill those boxes with whatever you wanted; if I saw them on the shelf I would buy them. Check out some more examples here.

Images via Crabstick