This is absolutely everywhere on the internet right now because it is absolutely awesome. The Nike Music Shoe video features Tokyo DJ duo Hifana playing different Nike shoes via bends, bounces, and slams. Easily one of the most creative branding videos I’ve seen in a long while. The last time I got this excited over a soft sell video like this was probably Only the Brave. Talk about inspiring too. After watching Music Shoe I want to run, paint, jam, fly and do just about everything creative I can possibly do.
A new Onra single is out, for some it might just sound like the Casino level in Sonic The Hedgehog on Sega Genesis but to many of the heads its a solid ode to 90’s R&B.
A sneak peek at the upcoming Solvent LP coming to us via his single that drops next week digitally. Less stiff than previous Solvent releases and a lovingly tame style fills the Lost For Words track, should go over big with new and old Solvent fans.
Samiyam has something that a good chunk of the new wave of beat makers don’t have is the attention to choice samples that makes a song feel like he owns a sound. Samiyam keeps things rough, loose and most important honest, he still makes music he wants to hear and it shows release after release that he’s one of the better beatsmith’s out there.
Can we talk about how genius Eric Wareheim is? just taking an idea that is so simple and embarassing and just running it thru the mud in front of your grandma, this kind of humor will never die.
Warp Films has done it again with a great film on All Tomorrow’s Parties, below are the first 10 minutes of the film and also its available on Warp’s new Download Store, i’m really digging the live footage of The Battles and Belle & Sebastian.
Joakim Faxvaag is a Norwegian lighting designer and visualist. He’s been traveling with Phoenix for the past year while constantly evolving the visual aspects of their shows. Joakim is using (among other things) the excellent modular video app VDMX — the same software that I use for visuals during the Tycho shows. To see what he’s been able to do with it is inspiring to say the least.
He lists his setup as follows: “custom quartz patches, 15000 ansi front projector, 6 x dl.2s, 6 x mac 700s, 10 x mac 2000s, 6 x atomics, mac pro running vdmx, kineme artdmx + grandma fullsize ++”. You can see some more examples at Joakim’s site.
I’m not going to try and explain how good is Hammock music video is, you should just check it out yourself, what great treatment and ideas behind each shot, David Altobelli should just go and do a movie now.
On the music player front Off The Sky reworks Rob Theakston’s cleverly named album I Am Waiting for You to Stop Being Mad at Me, a piece that touches on slow yet busy low level music that reminds me of walks on cold fall afternoons on very jagged terrian, you can download it FREE here.
Black Tambourine throws their hat in as who will put out the best post rock track in 2010 and with Pack You Up they have a very good chance in my book. Look for them and Soft Moon to make it to well versed goth kids mixtapes this year once they tire out the tempo of The Xx.
Witness the unchained creativity of Julien Vallée. I suppose this is a little more whimsical than my average post here, but I can’t get over how awesome his work is. The combination of hand-made elements, motion graphics, and unparalleled ingenuity create some stunning work. He also does a great job documenting his process — his behind the scenes videos are just as entertaining as the actual finished product. The last video above is a “Making of” for Danse Dance. You can view the actual interactive video here.
As he says in his Gestalten interview about his work, “I got bored with the computer technique and a pre-formatted way of working”. Good thing he did — it’s refreshing to see work like this that jumps off the page in more ways than one.