LA based collective The Echo Society has announced their fourth show, IV:Veils. The show and will be conducted by Joseph Trapanese, and will feature visual design by EFFIXX, and sound by Satoshi Noguchi. Special guests also include Mica Levi, Justin Boreta (The Glitch Mob), Matthew Davis & Daniel Wohl, and will take place at the MAMA Gallery in Downtown LA.
I was first introduced to Whitestone via my involvement with Italian electronic musician and producer Indian Wells’ sophomore release, Pause, for whom I did the album art for. Whitestone had contacted his label, Bad Panda Records, expressing interest about collaborating in creating an “interactive experience” for the release as part of a new platform they were developing. Naturally, as a designer (and musician myself) I was intrigued, specially after watching the video above, so I asked Roey Tsemah, founder and creative director of Whitestone, if I could pick his brain for a bit:
ISO50: What is Whitestone exactly, and who is behind it?
Roey: Good question, Whitestone is a platform for interactive music. It is a place for artists and fans who want more than just pressing play.
I am a musician, and as most musicians I’m also one of those die-hard music fans who still buy vinyl. About 4 years ago I set myself a goal to take album artwork to the next level, help artists make use of the browser as means of expression and create music for the internet.
I’m always comparing it to MTV. MTV created a place for artists to release music for TV and by doing that they inspired a different kind of creation. Conceptual artists like Peter Gabriel used the medium creatively and made history with videoclips like Sledge Hammer. We would like to do the same with interactive music.
At the moment we are a team of 4 people and we want to keep the platform independent so artists like us can gain the most off of it. We are raising funds on Kickstarter to help us build the platform and community. We hope that artists and fans who read this will help us bring Whitestone to life.
When MTV actually played music videos
Roey Tsemah’s Sketchbook
ISO50: What inspired you start a platform like this?
Roey: Artists like Bjork, Radiohead and Arcade Fire, who have made interactive apps and videos before. I just want to see more artists make stuff like this. Also, I think interactive experiences are a great way to add value to music online. Fans want to support artists but at the moment the only reward artists give them are MP3 downloads… Personally I don’t have anything to do with MP3s, they just take up space on my drive. I think there are better ways to reward supporting fans.
ISO50: How will people collect this new form of “interactive album art”?
Roey: Members accounts (both fans and artists) are built out of two main components – The Timeline and the Library. The Timeline (pictured above) is similar to other social networks, while the Library (pictured below) works similarly to Pinterest. Both fans and artist can add albums, mixtape, interactive experiences etc to their library, regardless of where they are online. Other fans can then follow them based on their curation. The whole idea is inspired by the way we used to discover music before streaming – we used to check our friends music collections, go through their CDs, bootlegs and mixtapes – our music collection says a lot about us and I believe it’s the best way to discover music.
Whitestone doesn’t distinct artists from fans in that sense, all artists I know are first of all music fans. At the moment there is no place we can explore, for instance, The Gaslamp Killer’s music collection, imagine how cool that would be…
Music fans (me included) spend hours, days and nights learning everything about albums we love, many of us contribute our knowledge on music forums and Facebook groups. Whitestone has a ranking system to reward such fans, encouraging them to participate and share their knowledge. The higher fans are ranked among the community they become influential and the platform rewards them with badges and coins to buy content on the platform. Also,they get the attention of their favourite artists who can then reward them with merch, gig tickets etc.
ISO50: What artists, both musicians and visual, would you like to see adopt your platform?
Roey: The general rule is everyone who gets inspired by the medium, the internet, the screen, code and data. Artists who see the possibilities in creative code, generative art etc. I love what Random Studio are doing and also Resn. They create rad interactive experiences. Musicians like Flying Lotus of course, Cold Cut and any Ninja Tune artists. Warp also, but that’s just because I’m into this kind of music at the moment. I also think it may benefit many ambient and minimal techno artists like Claudio PRC, for example
ISO50: So you’re a designer as well, what would you say is your favorite album cover and why?
Roey: Ow… there are so many… I love Ghostpoet’sSome Say I So I Say Light, the newFKA Twigs and Currents by Tame Impala (which I think would make for a sick interactive experience). Everything Bjork makes. Same with Radiohead (I love the process they go through with their longtime collaborator Stanley Donwood) Flying Lotus, Moderat, there are many, many more. I guess I can’t really name a favorite because I love different kinds of stuff. I think what attracts me most is the process and how the result reflects on the music.
Tame Impala – Currents (Design by Robert Beatty)
ISO50: Where do you see Whitestone in the future?
Roey: Basically I want Whitestone to be a hub for true music fans and artists online. A place where they can connect and support each other. A place not owned by a huge corporation but a small independent group of artists. I truly believe that together we can pull this off, I hope the readers will join us and help make it happen. We made a special website to honor all our backers, it’s an interactive credits page where every backer becomes part of a “Stone” -The bigger the stone is, the stronger we become as a community, the closer we get to our goal.
If you wish to support Whitestone, visit their Kickstarter campaign and pledge to get one of these amazing art/research books designed by Roey himself, among other rewards:
As an avid vocal critic of today’s online music distribution practices, it comes as no surprise that Thom Yorke has come up with an inventive way to distribute his sophomore solo album, Tomorrow’s Modern Boxes, by releasing it through BitTorrent, a move which he says, if successful, could revolutionize the music industry:
As an experiment we are using a new version of BitTorrent to distribute a new Thom Yorke record.
The new Torrent files have a pay gate to access a bundle of files..
The files can be anything, but in this case is an ‘album’.
It’s an experiment to see if the mechanics of the system are something that the general public can get its head around …
If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work.
Enabling those people who make either music, video or any other kind of digital content to sell it themselves.
Bypassing the self elected gate-keepers.
If it works anyone can do this exactly as we have done.
The torrent mechanism does not require any server uploading or hosting costs or ‘cloud’ malarkey.
It’s a self-contained embeddable shop front…
The network not only carries the traffic, it also hosts the file. The file is in the network.
Oh yes and it’s called
Tomorrow’s Modern Boxes.
Thom Yorke & Nigel Godrich
Click here to download the album now and to pre-order the vinyl.
“Hell, you might just be the best damn girl in Texas.”
“Each and every man under my command owes me one hundred Nazi scalps. And I want my scalps. And all y’all will git me one hundred Nazi scalps, taken from the heads of one hundred dead Nazis. Or you will die tryin’.”
“Look Dave, I can see you’re really upset about this. I honestly think you ought to sit down calmly, take a stress pill, and think things over.”
“A beginning is a very delicate time. Know then, that it is the year 10191. The known universe is ruled by the Padisha Emperor Shaddam IV, my father. In this time, the most precious substance in the Universe is the spice melange. The spice extends life. The spice expands consciousness. The spice is vital to space travel. “
“I’m scared, Fif. You know why? It’s that rat circus out there. I’m beginning to enjoy it.”
“It had been a wonderful evening and what I needed now to give it the perfect ending was a bit of the old Ludwig van.”
“You underestimate the power of the Dark Side. If you will not fight, then you will meet your destiny.”
“Can you keep a secret? I’m trying to organize a prison break. I need like, what, an accomplice. We have to first get out of this bar, then the hotel, then the city, and then the country. Are you in or you out?”
Film the Blanks, by designer John Taylor, is a series based on famous film posters, with the information deconstructed to a minimal blocks of colors. Can you guess the films above?