I am not one for motorcycles, but it’s an ad like this that makes me reconsider my position. Sign me up to be one of the motorcycle bad guys in the Bourne films.
What about that logo! I like it — maybe a little unwieldy, but it does a good job conjuring their product. I guess it’s hard to evaluate at this point given its classic status. As far as I know, Pirelli was in the business of tires and not bikes. Either way, Gerhard Forster makes the thing look damn cool. I love the charcoal-like texture in the shadows; similar to some of the Robert Longo work I wrote about a few weeks ago.