ISO50

I love this little dialog between two nameless nobodies. If anything sounds/is fishy/robotic it’s these two funny guys. Moving on.

Alex, good post. If I have time I’m definitely jumping into the pit. I follow Brand New a lot and always enjoy the blog audience participation. Looking forward to what ISO readers got!

The logo feels like I’m entering a website or something o_O

The logo looks like it has been pushed towards a sort of American Apparel-ish attempt. The gradient square maybe an attempt at keeping the connection to the old logo?

It would be a hard task with a brand like Gap. But this can’t have been the best direction to take it.

Not nice.

I would think a stronger connection to the original brand would be better.

It kind of has the look of a project where the client has interfered with the process, pushing horrible ideas they think work.

Jeez, The new GAP logo would be the right for a corporate website or a Saas vendor. Obviously forgot that their working for a clothing retailer.

If it aint broke, don’t fix it, Their is more likely a better way to boost The GAPS sales then re-branding.

I tried my hand at this redesign and came up with something I like to call “App Art” to mock todays app friendly look and feel.

im pretty sure they used that thin helvetica in the 90s though

I like – Jason Caldeira’s render with the reflection. Nice

i dunno, i hate the new logo, but… i also hate all the entries.

Alex: As I mentioned earlier, remember the mantra in corporate design settings:

“Creating good design is easy. Getting good design approved is hard.”

…

Now, put on a tie, comb your hair and carry those nine presentation boards and easels into the conference room, please. You brought the PowerPoint presentation, right?

(Sorry for the typo – hit send too soon.)

If Gap wants to know how someone else would have done it I say let them pay us for our ideas. You can have whatever you want in this world just as long as you’re willing to pay for it.

X2 Jack the Lad: Well said. Lets see what Mike comes up with. I would like to see the creative process.

Logo designs 3, 24 or 29 are all far better than the one Gap are using. Wow what have they done…

Should open it up to a vote after all suggested new logos are in! I love, love, love #18! Love the logo and the all-inclusive branding thought behind it!

#18 is my favorite!

#18: solid concept, but less-than-stellar execution. I’d love to see this concept truly explored, with more finesse and attention given to type selection, deliberate integration of the small g into the big G, etc. I think it could be a winner. (At the very least it’d make a clever ad campaign.)

I think this exercise goes to show that A) just because you have Photoshop does not mean you’re a designer and B) there are a lot of people out there with solid ideas. In one day this blog’s community has generated multiple design solutions for a ubiquitous brand, several of which are leaps and bounds ahead of where Gap ended up.

11, 18, 21 and 31 are the best/most realistic.

Number #18 shouldn’t even count since the interesting thing about it is the theme across all brands, which is not what this contest is. The Gap logo proper is just a blue square with a G in it.

Alex: (FYI) Gap does, in fact, “own” blue… they worked with Pantone to develop “PMS-Gap Blue” (formerly PMS-655 — interestingly enough, the name of their first scent (655))…

I think #19 redesign looks brilliant.

Without knowing what GAP truly was trying to do with the advent of this new logo, the result of the logo with the new website and messaging is a bit of a departure. A new look for the sake of a new look? They have had great advertising, but it should always come back to the classic, traditional aspect of the original logo. Messaging, clothes, people—always change. But when a company as large as GAP makes such a drastic change; it’s a desperate move.

That being said, I submitted something based off the original but “updated.”

#39 reminds me of the Burton logo.

some good entries and some really weird ones… i do like #29 because it reminds me of a point in a time-line which could refer to “the generational Gap”

i surprised i havent seen any entries with “the GAP” in them. its known as that and im pretty sure it use to be called “the Gap” and then it changed to GAP in the ’90s ?

i think ill try and start something tonight :D , great idea btw!

Some good. Lot’s of bad. Fun to see all the ideas. For me, number 23 is the clear winner.

41 all the way.

#18 is clearly the only one that actually thought it all through, which is exactly what a designer should do. Don’t just be a pair of hands and do only what you are asked to do. A client comes to you because you have what they lack – a creative mind.

Chris, I’m not looking for an argument here, but I think you have to be careful with such definitive statements. Saying that #18 is the only one who thought it all the way through simply isn’t true. Yes, I agree that a lot of these designs seem to be arbitrary and without thought, but we can’t make a blanket statement about them all.

I think Eric Carroll (#75) said it all.

It’s interesting to see the debate, but really, what are your points in arguing at all? Based on the previous long-established logo versus the new one, any of these may have been a contender. That being said — we have no clue what the creative brief was that was given to whoever designed the new logo. Perhaps, just perhaps, it was dead-on with what GAP wanted. Wait, I guess it was…because it’s live.

It’s useless to argue which logos are best although there are many submissions that exemplify what a huge company with a well-established mark should do, tweaks and edits; but still maintain the overall integrity of the logo. Although, I would probably nix out half of these submissions because they dared to not keep the GAP blue. No, that is not “open-minded,” that’s just branding FAIL.

Arguing the level of creativity is futile as well, who is to say that #75 isn’t the most creative, I mean you have like 10 crazy effects going on! Now, that’s “creative.”

(And before anyone tries to point out my submission, it was for fun and touched on aspects of the old logo but moved forward several repositionings. But based on the difference between the original and the new, it’s fair game.)

*Thanks for doing this Alex/ISO50 crew, the results are extremely impressive and I for one, am inspired by seeing the number of variations that people are creating.

You’re taking it way too seriously, Shawn.
You might want to consider most of the submission up here have been posted for fun, unlike the murderer who designed or agreed to the new official GAP logo and got plenty of time and –probably– money for it.
And I agree with most of Brian’s comment for the rest.

Hmm Still looks like my entry I submitted a long time ago is not showing up? You must have received a ton?

pol

I saw the new logo on 9gag this morning and thought it was a joke, literally!

But seriously, #21 FTW.
David Airey is simply genius.

This sums up the new logo :) http://9gag.com/gag/39957/

Thats some ugly Gap logo. Is it really official?

definatly #75

It’s interesting that there is so much conversation surrounded around gap not knowing their identity or branding, yet almost every new logo has stayed conservative to their original design. I switched it up on #110, mostly because I thought the general color was too plain (even if it is their original pantone), because they clearly wanted to “reinvent” themselves.

Still can’t believe no one hasn’t pulled out a London Underground parody with “Mind the Gap”…

75 is a nightmare that’s not even funny.

I’m # 101. I feel like Gap is trying to reach out to a younger, hipper market than their previous efforts so I designed my logo to signify the same class and simplicity of the original with a little more pizazz.

Can’t believe # 159 is the only one with a black background so far!

@Anna – Sorry, the idea came much too late, my two entries have come and gone…

http://www.craplogo.me/

52, 68.

Why the hell are you all doing this!? Don’t devalue yourselves as designers by contributing to this crowd source project!!

This is a cheap and nasty stunt by Gap and they should be forced to either stick with that monstrosity of a logo or commission a single agency / designer to work closely with them to create something that is memorable and versatile (it does need to be applied across a variety of media after all), something that holds true to the brand they’ve built over the years with the old logo.

Designers! Have some self respect and stop giving away you ideas for free!

————————-

Reply: Anonymous, this isn’t for Gap, read the original post. This one, however, is for and by Gap. If you would like to “whore” yourself out, head over there. The contest on this blog is purely an exercise. Also, if you think Gap is using a random design blog to crowd source their new logo, you’re an idiot.

Hi Scott,

If you’re going to say “I don’t pretend to understand the process of designing for a huge, ubiquitous brand like this,” then don’t.

Unfortunately you the next sentance you wrote – “but I can’t really imagine any line of reasoning that would convince me this could have any sort of positive effect.” – presupposes you DO have some sort of knowledge regarding brand design. Why should it “convince” YOU that it should work.

I suggest everyone read http://www.identityworks.com/forum/logo-design/what-they-dont-teach-you-about-identity-design-in-design-schools/ before you make a quick “it sucks!” “I bet we can do better”.

This is a really tough crowd! There’s some pretty good entries in here. Most aren’t too far from the original though but I guess that’s their point.

holy crap that’s a lot of entries

and holy crap some of the people here are good designers :)

“75. Eric Carroll” -> better than the current GAP new logo! :D

Nice. #16 is great!

Don’t mind #55 either,

don’t think any of the redesigns are any better, if anything a lot of them are worse because they simply recycle old ideas.

Bottom line. People do not like change. So change things people care about at your peril.

I’m a little disappointed my Comic Sans masterpiece was not included here. I guess Alex doesn’t want to make the other designers look bad…

@Maurice Redmond 99.
My thoughts exactly, it takes a special skill to do a redesign that’s so bad it ends up on every other design blog and people talking about it all over twitter. It’s probably the most publicity they’ve had since they were found to be using child sweatshop labour a few years ago.

Ha! Thanks for the comments on #75.

Obviously that’s a joke. I sent it to Alex with a note about staring at that ugly star logo can actually make the official new Gap logo look better.

I don’t really mind their choice of Helvetica (could do better), but I actually used Swiss 721 in #48.

Out of all of these:

Like: #68 #171, #168
Love #162 & #163
#111 is funny and clever

My top two:
55. Beverly Kitchens – I think you’ve got a winner ;)

182. Dave Sackville – LOVE it – but might be too ‘clever’ for the general mass. lol.

Lots of nice alternatives, here’s the list of the ones I liked the most. I tried to include the ones that made an effort to ditch the blue box in a clever way :)

96. Chris Rushing
102. Wes Moore
107. eduardo porfirio
114. David Livingston
124. Moka Mamlouk
153. Adam Faja
158. Yael Miller
163. Chris Tipton
181. Nour Malaeb
182. Dave Sackville

Can’t wait to see where this whole outsource contest will end up.

hahaha #18 is genius lol…so are alot of these lol

stop complaining and don’t design them something for free… your retarded if you do.

I hope 99% of these are a piss take because quite frankly they’re all terribad excluding 2/3 of them.

I’d be embarrassed to put my name anywhere near most of those!

there really is a lot of logos in here that shouldn’t be. im hoping that for the contest they will be narrowed down. the ones i like the most are:

01. Benoit Henken
18. Steve Juliano
29. Trisha Salge

mayves:
106. Nathan Regnier-Lange
136. Greg Washington

18 is my favorite though. it has the most potential.

No Avante Garde! Not relevant. :)

I enjoy 131…but I think the serif off the back of the “a” should be taken back a bit. Simplicity and elegance are important. Not many of these logos have that but the one that do are more relevant to Gap’s brand. Nice work to quite a few of you.

I’m wary of providing the Gap with new logos on spec. THey already got what they wanted and paid for. They briefed the designer, provided feedback and then accepted the current logo. How does this contest help designers?

I see a bunch of General Motors logo.

They only gave me $5. What did you expect?

http://www.horriblelogos.com/gap/

No. 152 is the original seventies Gap logo

I can’t believe the buzz around this whole rebrand. I guess I’m glad to be apart of it though. I wonder if this will make people shop there more, or less. Bad press is better than no press.

You guys are all so funny! You bag on gap for changing their logo cause well evidently it’s way too corporate “Target” looking. Gap’s old logo was them. That is why a brand is so powerful. Cause you see it and no who it belongs to. Some of these rebrands as well including the new official Gap logo are way off base.

Are you doing a rebrand? Or redesign of the logo. Cause like a few post above I see a lot of GM logo redesigns not Gap. And for those of you who are going out side the “blue” box (yes that was a pun), I give you high fives for being creative, but sometime you have to draw back the reigns and remember who your designing for. You want to keep the Gap brand alive, you want to revive it, not destroy it.

Any ways this is quite interesting and love the community of designers on this blog. Every one has done a pretty swell job.

I expected more from ISO50 and Scott. Perhaps Scott is off on tour. You guys make fun of crowd-sourcing, then do it yourselves? This is a disgrace to the design profession to show hundreds of these logos (most of them NO better than the new Gap logo btw). you are condoning crowd sourcing, demeaning the design profession, and actually making Gap look good.

Settle down, JAYPARRY. This contest isn’t sponsored by Gap. Sharing ideas on a design blog isn’t crowd-sourcing.

And it’s not ISO50’s fault that the submissions suck (for the most part). Can’t you at least see value in the discussion?

These are uniformly awful. There only seem to be a few strategies here. Some people are keeping the old box but making some minor font, color or positioning change. Most of them feel arbitrary and none are a clear improvement on the original.

Then there are a bunch of people who chose to make some cutesy reference to the back pocket of jeans or to denim in general. The problem there is that the Gap doesn’t just sell denim and isn’t primarily known for their jeans. And most of the stylized back pocket logos are too pointy and actually look nothing like the back pockets on Gap jeans.

And of course, some people threw it all out and did some random thing without any apparent thought for the brand history.

I haven’t yet seen anyone give a coherent critique as to what’s wrong with the new logo other than “ugh, it sucks.” Yes, it looks like American Apparel, but that’s fitting considering that AA’s stores look a lot like the Gap did in the ’80s with lots of basic T-s and sweatshirts in a rainbow of primary colors. The new typeface is way better than the old one: clearer, friendlier, more modern and readable. To be honest I don’t see any reason why the Gap even needs a fancy mark or logotype beyond the name in Helvetica. Their brand is based on simple, inoffensive clothes in a limited range of bland colors. It’s the place to go for generic staples, and the new logo reflects that.

It’s Gap, not THE Gap. I hate when people say that. :)

“It’s Gap, not THE Gap. I hate when people say that. :)”

How old are you?

This my friends, is ridiculous. Do you honestly think the agency of record (which I assume there is) produced just this one logo? This has poor marketing decision/brand manager written all over it. We’ve all had clients art direct a project to the point where we won’t even include in our portfolio.

Blaming a designer for a marketing decision is naive. But, creating your own, equally awful interpretation of the mark is plain embarrassing.

Taking the time to tell you all this, well, that’s pretty sad too I guess.

Here’s another thing, the people that care about the logo don’t shop at GAP, and the people that shop at GAP don’t care about the logo.

Design number 75 is it. Hands down.

Hey Guys a hand full of our designs got chosen for the Headline of an article written by Fastcodesign, you can check it out here. – http://www.fastcodesign.com/

I’m liking these entries:
1. Benoit Henken, 96. Chris Rushing, 107. Eduardo Porfirio

I’d vote for:

27. Jeff Knowles (clean, same proportions, an evolution)
99. Alex Penny (funnier and still quite cool)
117. Éric Le Tutour (brings up visually what the brand is about)

And 75. Eric Carroll of course :)

Now anyone can be a top GAP designer! lol

http://www.craplogo.me/

I tried to send mine but the email didn’t work!

Here’s my version on my design website’s homepage.
http://humblebunny.com

I hope you guys like it.

How are some of you so confused and arrogant about this? It’s not spec work for GAP in any way shape or form, GAP is not taking advantage of anyone in this contest, it’s for a fun contest to win some nice ISO50 stuff. Nobody entering this contest is working for GAP, or for the promise of potentially getting paid to work for GAP, anybody entering this contest just wants to have some fun and take a stab at winning some nice free stuff.

Nothing wrong with any of that.

I’m sorry FR, did you say the people participating clearly aren’t professionals? I’m a professional and I decided to participate. I think your comment was very harsh and rude to assume. These are great ideas without having guidance directly from Gap itself. I’ve been in the industry over 17 years. I know your response will be something against “crowd sourcing” because clearly it cannot be a critique against the work of these artists. That would be ignorant wouldn’t it?

There’s a clear winner for me…

171. Chris Reynolds

Simple, On Brand, and forward thinking.

Hi-5 to you!

Apart from that… I think we should all have a chat about the new Logo in depth over a cold beer!

Your Buying!

Several are better than the new logo. None are better than the old one. Still… fun to give it a shot.

Our shortlist:

1. #182 – a little difficult to read the GAP but still an excellent, solid alternative. Appears to be an evolution of #171…

2. #171 – A strong logo that works on the photo background, like it alot.

3. #198 – Simple, beautiful. Like it.

4. #66 – Quite like this one somehow.

5. #148 – Another circular choice, nice font.

Love #121 because Gap sooooo sponsored the ’69 winter Olympics

A couple others would be pretty cool too
2nd #22
3rd #43

Thanks to all of you who like my entry (182) ..I admit it is a bit hard to read after looking at it again – a literal 15 minute job on my behalf for a bit of fun :D With a bit of work I’m sure you could take the concept to make the negative space more obvious and legible. That’s not the point though, I figure hell, why not try something a bit different if it’s not ever going to be used…

Loving:

#19
#28
#29
#148

These are all great and raise a much more interesting competition.

Can anyone make a worse logo than the new Gap logo?

“I’m sorry FR, did you say the people participating clearly aren’t professionals?”

Yes, in the sense that spec work is unprofessional.

the reason GAP would “crowd source” is because they are losing the ‘young generation’ that made the company so successful since 1969.

I think the idea 62 is really the best

but I s

I can see about 3 potential designs there, most of them are not suitable though. My favourite deisgn is 176. I also think 23, 117 and 219 are pretty good.

#18 is original, creative, and smart.

IF I HAD TO CHOOSE, 171 – WELL DONE

The two that got the biggest laughs from me are: Gap Tropicana and Gap Papyrus. Hilarious!

I send my logo twice but is not in the post

ARGH!! someone beat me to the Papyrus Gap logo…..awesome.

I have to give it to Steve Juliano # 18, “Gap maternity” is genius.

#18 FTW!!

This logo just keeps getting more and more traction as the days go by.
How long until the GAPocalypse? http://twitpic.com/2vppgs

Sorry, but I like the new logo. Better than any other proposal. “Des goûts et des couleurs!”

http://www.underconsideration.com/brandnew/archives/follow-up_gapgate.php

This contest is being talked about all over

Props to Eric Carroll, nice to see someone with a sense a of humor. If Gap wants to really break ties with their solid brand image, they might as well! Well done.

This whole thing is either A. a brilliant marketing scheme to get the world to recognize the gap brand again or B. exactly what they wanted for a logo and in the end the client is right no matter how hard you try to tell them otherwise.

You can lead a horse to water doesn’t mean they will drink it.

It’ll be funny when GAP drops by here and uses an idea for free. I hope they do.

Well, I personally don’t believe any are “better”. It’s a tougher project than most would think, and was very risky to begin with.

I love lamp.

Don’t encourage ‘free’ ideation!!!!
Designers do their work for a living!
We are trained to be creative, insightful, strategic, intuitive, impactful. That expertise comes at a cost.
NO FREEBIES!

these r all much better than the new one.

I love lots of these logos but I guess my favorite ones are 6. Andrew J Clark and 23. Jason Caldeira !

#169 by Ryan Lockwood is beautiful. Nice work. I love the modern take on the old logo. They typography is extremely well thought out, and the angle on the A gives it enough movement that expresses the Gap’s desire to be progressive and forward thinking. Yet it still retains enough of the former identity that we don’t feel it’s left it’s past behind. Good job my friend.

#18 is good ECCEPT for the Gap maternity logo… That little ‘g’ sits a bit too clumsily in the big ‘G’.

And conceptually it’s not that new. I saw this ‘nested’ concept many times in sophomore level design classes.

#260 FTW

Ye, most of the entries are noobish and bring shame to the design industry. Please stop!

Has anyone forwarded the link of this thread to Gap? I know this contest is not affiliated, but Gap has asked people on their facebook page to submit designs to possibly be considered in the light of everyone hating their own redesign. Might prove beneficial to some of you folks to do that.

171. hands down wins. perfection. I had started working on my own, but then ran across this and realized the work is done. If anyone at Gap had a brain they would use this. Way to go Chris Reynolds.

Runners up & creative props go to:

34. Putting a gap in gap is seems somewhat cliche and was incorporated by many, but with the bar over the space something about it just works. props.

124. Like the concept of the cohesive body of logos, very aesthetically pleasing as a whole, but doubting that just the original logo has any stand-alone power without its counterparts. The overbearing quality of the font would probably make me feel like I’m being screamed at.

130. Very nicely done. Gradient that works, and perfect color combo. Out of all the 1969 incorporations, this one is my favorite.

143. Beautiful design work. Very fresh. Typically rebranding for a company that’s had 40 years of building its brand works best with subtle changes, but if Gap wanted to just abandon everything and run with a whole new idea, I’d support this logo.

163. Nice. Cohesive. Each works on its own and side by side. It does leave a little something to be desired though.

168. Love the subtlety of this blue. Much more aligned with Gap’s product than the original blue. The font doesn’t do a whole lot for me, but it definitely works for Gap.

236. If the blue were to be abandoned altogether, this is a new hue that works. when I think Gap I think very crisply pressed khaki chinos…this logo embodies that. But if they truly are moving in a new direction….who knows if it’s what they’re looking for. It would be nice to know their rebranding strategy.

251. Another gap in gap that’s bearable. This is close to working, but the color and font need tweaking. Or something.

Chris Reynolds I’m rooting for you. Your design is true to the brand yet fresh and veryyyy appealing, and leaves so much room for play with each new season. Lovely.

I had an attempt at this myself, it’s in that spirit they you try and challenge yourself and see if you really do cut the mustard.
I thought the old logo was fine, consumers / buyers / shoppers are already built a relationship and affinity with the brand, and it came to represent American casual apparel at a price we could afford.

Which is why I was surprised in see GAP re-branded in the first place, someone in an earlier post mentioned the design agency had been working for two years on this, and surly they must have come up with a lot of good work during that time, it just came down to the client at the end, just like the London Olympics Logo, I’m sure Ollins can design a good logo, but us as designers and creatives are faced with pressures to keep the client happy and give them what they want, so long as this culture exists you will see a lot of what you don’t like.

As for Gap, I submitted something here and it’s a mix of the old and new, It’s a clothing company, it’s a ticket stitched to your shirt/trousers etc.. and that’s where the logo lives most of the time, on an item you wear, so it has to be fit for purpose. it gets worn and washed and a neon sign on a shop or window display follows on from that.
just a thought on this, and there is some really nice work submitted here with a few cheeky ones

@Topher/291: This thread has received *so* much attention that I suspect Gap made the move/announcement to “crowdsource” (in part) because of it… The internet is a small place.

That said, I’m glad Scott/Alex put up the “editor’s note” above… it could still be strengthened with the reminder/mention that the work remains property (copyright of) of the individual submitter and that by posting here under your name, you’re “publishing” your work, so to speak… which will hopefully protect you in court when/if Gap decides to use your mark and (1) not credit you for it and (2) not pay you for it.

WOW it’s remarkable to see the attention this has gained! It’s understandable that not everyone will be pleased with this debacle — but hell, at least people are calling out a brand for shitty design decisions. I can respect that.

@Alex — glad you mentioned “this is for fun” I’m sure about every entry here could attest to that.

@Logan Brinkley — Hive five, I’m in for the cold beer.

@MONOmoda — Thanks, I could see this working across many different applications, this being just one idea.

@Amanda @Carl @MrFreeze — Thanks!

@StephanieK — I <3 you. come join Logan and I for beers.

I like #3

128

Some of them are clearly better than the crappy new logo.
Hope they will make the good choice :-)

Maybe this is what Gap wanted, call people’s attention with their little gradient randomly falling over the “p”.

Maybe that’s their strategy, at least people is talking about the brand again. Who buys in Gap nowadays? Maybe people will go inside the store to see if the clothes were redesigned too..

Anyways, thanks for posting my entry, it was fun

Looking forward to see who wins this thing

I liked maybe 2 out of all these submissions. The new gap logo is not looking to bad to me now. I could do with out the gradient in the new gap logo box. That takes me back about 10 years. I think we will all get over the changing of the logo and gap will still be a billion dollar company.

The tropicana orange one made me laugh

GAP finally heeds to customers request to scrap its new logo. Announcement here: http://bit.ly/amfVru

Here’s my design: http://img221.imageshack.us/img221/1081/gap3.png

Still time to submit? Even just for fun? I didn’t know if it was still a valid contest with the recent news.

I can’t believe they reverted back. And so quickly! And does this mean David Airey (#21) wins? Haha.

Just look at the clothes they’re selling and the prices they charge. That’s the problem at Gap… not their logo.

Gap used to be a reliable shop for well-made, classic clothing. Now they’re leering at the skanky kids staggering into Abercrombie (just the other side of the food court) and have lost their minds, clearly, by sourcing the cheapest-possible clothing that they mark up to the rafters.

The coveted urban hipster-types aren’t so stupid they’ll pay retail to own laundry like this.

This ‘contest’ is a great response, though, to the abortive lurch.

I vote for #30.

I had a quick scroll through these. They all miss the point and are predicable solutions. None of them would take the brand anywhere. You have to look at something completely different like the London Olympics logo to see what truly innovative thinking is like, not something that is just off the shelf. They are certainly better keeping what they had, but was it a serious (though misguided) attempt to change anyway or just a superficial game?

My GAP design

http://www.maanu.co/images/GAP.png

I’m referring to Alex in comment 35.

Certainly got GAP back in the public mind. Just like AOL before it.

As for the crowdsourcing offerings… it’s “mind the gap logo” for me. Special mention to “helvetigap” and “american gapparel”.

I like 182, 185, 189, 197, 206, 271, 282, 285

I like these whereas they do not try to change the square if there is one. They kept it very simple and updated trying to add a completely new element into the logo or character.

Sorry to the folks looking to get some Gap recognition, but it looks like they decided to go bad to their old logo. It was probably for the best though. This competition was fun none-the less. You can see for yourself on the Gap website, or check out this article: http://mediadecoder.blogs.nytimes.com/2010/10/12/gap-inc-puts-gap-back-in-logo/

There are some good logos here. Last I heard Gap was withdrawing from the crowdsource option though.

I resent the email including my logo design, because I still find this post interesting.

75. Eric Carroll all the way

Many of these would make great Gap t-shirts. New logo or not.

eric carroll for the win!

Where is the rest of them?

i voted for 18. if that eric carrol one wins, it will be a disgrace to this blog. no offense to the artist but its obviously a joke. i like reading this blog and i look forward to seeing the thought process post of the winning designer. unfortunately i don’t think 95% of these will be able to present their rationale anyway. that’s why i’m voting for 18. i want to see more.

My apologies, I see some of these were obviously created in jest. Still, there are a lot of duds there folks.

I like your blog, but my respect completely disappears when you do stuff like this. This makes you worse than Gap.

The worst thing about this whole affair is the whole reaction to what Gap did, not what they did to cause it. People who are clearly not equipped to produce considered identity work are shooting from the hip and firing their awful “my idea is better” logos and you should be ashamed for encouraging them.

Please stop it.

107 and 117

Ha Dan relax its ok.

Lol. looks like u didn’t do your research Tom because their very famous tagline was, “fall into the gap” which infers that there is a “gap” which people are representing. think before your write please.

I love #18. Most creative!! It would be a great new look.

260 is pretty darn hilarious. Kudos on the Star Wars reference!

#258 is my favorite. I’d like to actually get the designer’s contact info for some work. Thanks!

my vote is http://i36.photobucket.com/albums/e24/snooz3r/ricogap1.png
which unfortunately didn’t make it even though I submitted it before the deadline :(

pathetic choice

#204. clearly the most appropriate. love it.

Argh! Too late to win, but not too late to submit. I demand a recount!! :-)

http://thisisdavelilly.blogspot.com/2010/10/unofficial-logo-gap.html

If this display does nothing else at least it demonstrates clearly why designing a logo is not the simple task so many claim it is.

I don’t consider I have ever found some sort of weblog with this lots of remarks in it!

I’ve viewed many blogs and I can sure enough state that this one is my favourite.Custom logo designs
Custom Website designs
Website Design Templates

Thank you for your awsome article. I’ll keep an eye about your own blog, i allready saved it to own list :)

Hiya! You some form of pro? Great message. Can you inform me how to subscribe your blog?

My version of the GAP logo:

http://www.youtube.com/watch?v=q7YIKkdeL4s

Gaming is such a good activity on computer specially for kids because it creates passion in them to win the war.