Lee Morris from Fstoppers did a fashion shoot using only an iPhone 3GS. As you can see, the results were nothing short of incredible considering the equipment being used. But I think this is less about the camera and more about how powerful quality lighting can be in photographic work. Of course, for a phone, the iPhone has an exceptional camera built in, but with good lighting a great photographer can make any camera take good pictures. Which takes us back to the idea that you shouldn’t ever blame your equipment, just ask this guy.
I personally don’t buy whole-heartedly into this concept. Yes, a professional with the right equipment and a lot of knowhow can get great output from almost anything. But better cameras do make a difference, they make it easier to get good results and many times are just easier to use from an interface / usability standpoint. I think this is all the more important for those of us who are primarily graphic designers. We often don’t have the budgets to hire professionals when we need photo work for projects. But we also might not have the background and expertise that a full-time photog would have. A camera like the 5D or D700 put professional results within the grasp of us mere mortals, because I’ll tell you right now, not in a million years could I get a iPhone to output the stuff you see above. But I shot a 7D last weekend and got the best pictures of my life in a living room under natural light.
But seeing Morris’ results definitely makes you think the whole thing over again.