Apple was up to some cool stuff in the 80s. We’ve seen evidence of it before with Apple’s 1986 clothing line and with this Apple gift catalog from 1983. The logo made it on a range of products including race cars, kites and carpets.
More images from the catalog on Mac Spoilers.
I believe this is a catalog for Aries Kits, a company which manufactured modular synthesizer kits during the late 70’s in Massachusetts. I love how the limitations imposed by 1970’s printing technology actually fostered good design in a lot of cases. I wonder if the designer put much thought into the layout of top portion; it looks very purpose-driven. That “Explore Sound” wire-frame logo was probably super high tech at the time.
I forgot where I found that image, any ideas? (Tineye was down at the time of this posting)
Some very nice vintage Braun Catalogues from Thimet. Looks like Braun’s influence on Apple extends beyond just hardware; I’m pretty sure that last one came with my Macbook. The site also has some great shots of classic Braun calculators (bottom of page) —one of which you will recognize if you’ve ever used the iPhone calculator. My favorite will always be the ET11 though, which clearly influenced the Omron 86R’s design.
