ISO50

Seriously impressed by the diverse portfolio of Danish designer Sebastian Gram (currently art director of Hello Monday). The first image (interactive design for fashion brand Revolution) made the FFFFound rounds a while back, but it wasn’t until recently that I explored his portfolio further and found the rest of his exceptional work. Each project, whether it’s a logo or full blown identity system, is considered down to the smallest detail. It’s also cool to see process shots along side the finished product; gives you a sense how much time and refinement went into it.

I was especially intrigued by the typeface for Vertica, developed by Gram and Creative United. My guess, based on progress images like the one above, is that it was designed as a custom face for Vertica and is not commercially available. Too bad, those are some sexy letterforms. Like much of Gram’s work, it manages to rock out with a rigid, corporate aesthetic, without being boring or common. I would love to see my name written in that font.