ISO50

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Really?! I don’t know about this. Poor taste

I don’t care about or have any respect for The Gap, but here’s my opinion:

Going to the iso50 front page and seeing the chosen winners did make me think,”Really? Those are the picks?”.. But after scanning through all the entries, I must say, I agree that the above Avant Garde entry looked the most suitable for the brand. Do I think it could be better? Absolutely.
Alot of the entries were clever, but just because they’re clever doesn’t mean they sit strong enough to fit the brand. If you quickly look over each entry and monitor your immediate reaction, whilst keeping in mind the vibe of The Gap, you’ll probably conclude that none of these entries could be a final product, but the ones that came the closest were the ones that were chosen.

not that the first place is poorly crafted, but isn’t it basically the same as how Laird & Partners set the new logo in Helvetica? I could easily see a professor telling that student that their design was average, but didn’t do anything extraordinary.

Design by committee (or in this case vote) is always a dubious procedure.

Hmmm… I know this contest was held to show that the new GAP logo was bad, but I agree with the others, not sure about how much better these are.

Number 2 is my favorite. The concept was thought out. The design incorporates the whole Gap family…Gap if you’re listening, use this logo NOW!

#2 Makes me smile. It is creative, timeless and exactly what the Gap brand needs!

I’m not one for changing logos or packaging, I cling to the warm, fuzzy retro memories of my youth … but #2 really seems to capture the brand’s offerings in a very cute, minimalistic way. Very cool.

I like the second place winner!!! that’s so clever! Way to go Steve Juliano, whoever you are!

#2 is clearly the best design.

1st place = great, 3rd place = brilliant!

Criminy… Just when I thought I had seen the last of Avant Garde.

Honestly like the current Gap logo. Not sure what the purpose for the change is…

Think I like #3 the best.

I was really hoping that the ISO50 crew would be picking the winners, not that the same people who submitted the often dubious logos would be allowed to then turn around and vote on them.

I do, however, very much appreciate that IS050 did a free giveaway, thanks guys.

Wow, disappointing results. There were clearly better submissions?

#2 is hilarious!
#3 is expected (as a joke)
#1 won only b/c the ISO guys have a boner for AvGarde

I called it too, winner by humor.

The A in #1 looks like an animal that got its leg caught in a trap. Arbitrary kerning now equals “thoughtful design.”

The first one is just MYLD with the A pushed in further.

really? avant garde?
im really happy GAP pulled back their logo

The #1 winner has clearly outdone everyone else. His logo is simple, sophisticated and classy. It definitely shows an understanding of the image that Gap is trying to portray.

How come this website did not post all the submissions. Fair? :-P

@KEVINBARCELONA

sorry, bro, but I’m pretty sure it was professional designers that voted #1 in. Non designers would have gone for #2. Think about it…

That said, I think #1 is significantly better than most of you are giving it credit for, although it should not have won the entire contest.

Nice job to all. To those of you that ‘hated all the designs’: we only had a week, it was just for fun, nobody here has shopped at Gap for years, did I mention that it was just for fun… so relax.

Speaking as someone who actually works at the Gap, I can say these winners do not improve upon the temporary logo. Not because they aren’t good, but because they don’t provide a solution to the companies problem. As I understand it, graphic designers are supposed provide solutions with design. Right? At least that is what I learned. You can’t randomly throw something together and say this is what they should use, because it looks cool.

The company wanted something modern and hip, demonstrating an evolution of the brand. It should appeal to a late 20s to mid 30s demographic.

Many here liked number 2, and while it is clever, it doesn’t at all fit what the company was looking for. Not to mention, technically Maternity is not a ‘box”. (Each store is referred to as a box. This why the blue box is an important part of the logo. No doubt, why they wanted it to remain.) Also, Gap Body and Gap Kids should be included.

Number 1 is clean and modern, but the A and G just look awkward together.

As far as 3 goes, there just can’t be a Gap logo without ‘GAP’. It just can’t.

I hated the new logo. I hated it less after seeing some of these submissions. Even thought it was okay. I knew what it was trying to be. And I now understand just how difficult graphic design can be.

defiantly a down grade

The first and second one are terrible. Can’t believe my eyes.

Needs more Helvetty.

#2 should be #1. God, I LOVE the maternity one so much!!!

I’m late but… heres my version anyway >>> http://rootout.deviantart.com/art/gap-183200150

cheers

Sorry, but these results are rather disappointing.

@jayparray what in the world does this have to do with ISO50? the voters are the ones that chose the winner?

Im looking at one and it fits well on this page.

First place is ‘GAP’ in what appears to be a slightly edited version of the font Myld. Why is this special? “nd place, not such a bad concept. I like the idea of capitals and lowercase representing bigger and smaller in the for the brand. I believe as an early concept, not such a bad idea. 3rd place took balls to do – I don’t mind it – the lack of text can represent a gap, but then again i doubt the bublic will recognize a blue square as a memorable brand.

Personally, I’d say Jeff Knowles 1st design was the best effort. Not overly designed, and simply refined for the current age.