Swiss Graphic Design: Geigy
Posted by Scott
Swiss pharma company Geigy (now Novartis) cranked out tons of drugs and tons of great designs to sell them during their time. The images above are from the book “Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 – 1970” (amazon) which chronicles their best work during that period. There are more images and info over at Things To Look At and Grain Edit.
Images via Things To Look At
10 Comments Leave A Comment
Craig says:
April 20, 2009 at 7:55 amalso check out some of Steff Geissbuhler’s work from the C&G Partners blog:
http://www.cgpartnersllc.com/2009/03/steff-geigy/
Craig says:
April 20, 2009 at 7:55 amalso check out some of Steff Geissbuhler’s work from the C&G Partners blog:
http://www.cgpartnersllc.com/2009/03/steff-geigy/
Adrian says:
April 20, 2009 at 7:55 amYeah, the works are great. At the moment, they’re exhibited in the “Museum für Gestaltung ” in Zurich. some shots here: http://www.flickr.com/photos/philipp75/3411768855/
frank says:
April 20, 2009 at 8:30 amThat top one is great. I would take that drug, whatever it is.
Mark says:
April 20, 2009 at 8:33 pmThose are excellent, great play with geometric shapes and overlaying those colors. I want them all. ><
felix says:
April 22, 2009 at 2:36 pmyes i was just in zürich yesterday and saw the exhibition. incredible!
it was absolutely stunning to see the originals. that book is highly recommended.
i think the best work isnt even on here or on any flickr posts ….
http://www.cgpartnersllc.com/wp-content/uploads/2009/03/geigy_book_spread2_med.jpg
&
http://www.cgpartnersllc.com/wp-content/uploads/2009/03/geigy_book_spread3_med.jpg
john david says:
April 24, 2009 at 9:09 amha felix!
funny you were there yesterday … I was there thursday.
The exhibit was goodness all over and I came to the conclusion that visiting the museum is a must for everyone studying design. The permanent collection is wonderful.
Victoria says:
September 10, 2010 at 2:08 pmThese remind me of Anni Albers textile designs.