There are a some new shirts up at the ISO50 Shop and I thought I’d announce them here before they go out in the newsletter next week. First is “Syv”, which is printed on the new American Apparel Tri-Blend “Coffee”, which is sort of a dusty version of the normal heather grey tri-blend with a slight coffee tint. When I first saw samples of these I was immediately hooked. The color and feel are exactly what I have been wanting for a while now and they compliment the design I had in mind well.
Next is the new Vuela colorway, black on black. I have been using American Apparel black shirts for a while now and while they have their own thing going on, I wanted to be able to work with a shirt that felt a little more vintage. I found a company called Alternative Apparel (no points for originality on the name…) who offer some pretty interesting colors. I like how their swatches aren’t truly red, or blue, they’re sort of a distressed version with a little color shift. For the Vuela shirt I went with their “Earth Coal” color, it feels sort of like a vintage concert tee, nice and soft with a slim cut. Definitely of the most comfortable tees I own.
All designs are available in men’s and women’s sizes. Quantities are limited so if you’re trying to get in on these before the holidays, now would be the time.
→ Check them out at The ISO50 Shop
Spring is finally creeping into town (although very slowly here in San Francisco) and I’ve been way into the AA tri-blend tees this year. So I printed up a modified version of the Vuela Print on Heather Grey tees for your sunny weather enjoyment. As always, you can get yours over at the ISO50 Shop. I’m also clearing out a lot of the older designs to get ready for summer so you’ll find lots of shirts marked down 20-30%. All marked down shirts are the final pressing of that particular design/colorway.
On a related note I’ve been spending a lot more time trying to learn the ins and outs of product photography. I’ve been shooting the products for years but I’ve never spent enough time worrying about the color accuracy of the output. After all this time working with cameras you’d think it would come easy, but I was surprised to find how difficult it was to get good shots when the goal is creating a color accurate representation of an inanimate object. With my creative photography I’m always trying my best to make things appear inaccurate and I guess old habits die hard. For the shots above I used a tungsten photo bulb/can light along with a Quad CF lamp from Calumet. I had been using 3 lights but it turned out that hitting the subject from the right side and front with lights and letting some natural light in from the left (there was a window there) made for better dynamics so I’ve been sticking with the 2 light setup.
The last couple product shoots were the first times I’ve used a Gretag card to calibrate the camera color temperature under the lights. That and shooting in NEF RAW really went a long way to getting a solid foundation, but there was still a lot of work done in post. Having the calibrated monitor definitely helped at that point, but the real key I found was changing my own perception of the image and training myself to see it in a different way than I’m used to. I always catch myself slipping and trying to make the shots look interesting or enhanced and then have to step back and realize that this needs to be a literal representation of the real object. At any rate, I’ve got a ways to go (can’t even imagine how they get all those high end fashion shots) but it’s been surprisingly interesting learning the subtitles and nuance of a new kind of photography. It certainly is it’s own art form. I’m sure a lot of you have some product photography chops, feel free to share any of your tricks of the trade in the comments.
Also, I know I’ve been promising it for a long time, and I assure you, a very detailed post about color calibration is on the way. The project has sort of taken on a life of it’s own and I’ve brought Alex on board to help with research and production. We’re going to be shooting an interview with a color expert in the next couple weeks and we should wrap the post soon after that so stay tuned!