ISO50

RSS

Archive for the Video Tag

HBO Intro Behind The Scenes

Posted by Scott






Awesome behind the scenes segment on the making of the 1980’s HBO intro. Every time I get frustrated with work I’ll think of this and remember how lucky we as creatives are to have modern tools. Although compare this to the digitally generated DVNO video. +1 for analog, again. I don’t know what amazes me more, that they achieved these effects with such limited technology, or that HBO was willing to go to such expense for an intro sequence.

Video Link

Oh, and the HBO Video logo for good measure…

How Ink is Made

Posted by Scott




I always see those huge drums of ink sitting around when I’m on press for a print job but it rarely occurs to me to ponder where it comes from. Well thanks to The Printing Ink Company, now we know. It’s amazing the time and the attention to detail they put into each step. Beautifully shot; the whole thing really makes me appreciate printed materials all the more.

Written and produced by Ian Daffern | Directed and Edited by Tate Young

Video Source

FITC SF Highlight Reel

Posted by Scott




The highlight reel from the recent FITC event here in San Francisco is out and it’s excellent as usual. Stock Archive did a great job shooting and pulling all the footage together — they even used a Tycho track for good measure. Also check out the reel from Toronto. If I recall, they were using a 5D MK2 for the Toronto stuff so I’m assuming that’s what most of this was shot with as well. If anyone from SA is reading, how did you get the aerials? Cool stuff.

Video Link

Ratatat Stock Footage Video

Posted by Scott




The video for Ratatat’s new single Drugs is absolutely horrible, which is exactly what they wanted. Carl Burgess scoured the depths of the Getty Images archives and pieced together this string of painful moments set to music. The recycled mediocrity vibe is strong and there is a fair amount of uglification going down via some video post. I have to imagine someone involved in this project is a big Tim & Eric fan, and perhaps watched one too many Aphex Twin videos.

Via Today And Tomorrow

Pantone Behind the Scenes

Posted by Alex

“The birth of a new color exists”. Well I’m intrigued; I’ve always wanted to see a new color. This video gives you a little behind the scenes look at the Pantone color factory. Be prepared for a number of tasty shots of ink and paper. The video is “to celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System” and was produced by Base.

What would be really cool is if a color was invented that actually *looked* new. Sure they have ‘invented’ lots of new colors, but to the average person, it’s all the same stuffs: green, blue, pink, etc. You show 99/100 people a new Pantone color and they will look puzzled if you tell them it didn’t exist before. What I want to see is a new color that literally doesn’t exist yet. The kind of thing that is so new your mind cannot even comprehend what it would look like because by definition it is impossible. Something outside the spectrum of visible light. Until then, I don’t want to hear about these “new” colors. A little trippy I know, but when the Pantone guy said they invented new colors I got excited.

via Quipsologies.

Yours Tru.ly

Posted by Scott


Yours Truly is a sort of video collective out of San Francisco who’s mission statement is to “discover and document” the bands and artists that inspire them (link to their full mission statement). They essentially craft short films about interesting bands; some are in-studio alternate takes of songs, others are live footage interspersed with interviews. All are thoroughly engrossing a must watch for fans of any of the bands they cover or anyone wanting to discover new music.

My favorite short of theirs has to be the Toro Y Moi in-studio of him recreating an instrumental version of You Hid from his last full length (see video below). Hearing the song in this new way was really something to behold; I have to say I’m partial to this version now. Another highlight is a session they taped of The Morning Benders. They filled up a studio with a bunch of local musicians and recorded a version of Excuses; the result is incredible and once again rivals the album version. Check both videos out below and check out a ton more at Yourstru.ly (do URLs get better than that?).

FITC Toronto Reel / Music by Tycho

Posted by Scott



FITC just released the highlight reel from this year’s festival in Toronto. The video was done by Stock Archive and features the most recent Tycho single, Coastal Brake as the soundtrack. I’m pretty sure the whole thing was shot with the Canon 5D MK2. I did an interview for the Stock Archive guys and they had a couple setups, one of which was the 5D on one of those body-mounted steady cam rigs. It was insane; the guy looked like a robot. Some of the panning shots definitely look like they were using it.

I’m really impressed with the editing, I’m not sure what I was expecting but this certainly exceeded it. I think as the quality of the 5D becomes ubiquitous people will stop being so blown away by the visual aspects alone and elements like editing and narrative will become much more important. Right now I feel like you could record a dumpster for 30 minutes with the 5D and it would be watchable.

Video Link

On a side note, I will be speaking at FITC San Francisco this summer. I’ll be posting more on that next week, but just a heads up if you want to score some tickets before they go up in price (May 28th I believe).

Renaud Hallee

Posted by Alex


Sonar and Gravité by Renaud Hallee. Both are ridiculously awesome. Make sure to watch Sonar until at least 1:17, that’s my favorite part. Mega simple ideas like these are endlessly satisfying to me (especially when executed this well). I want to see more from Renaud! Both of these are almost a year old now, would love to see what he’s been up to recently.

via Kitsune Noir