This wonderful stop motion piece was created by Stockholm based Snask Studio. Every frame would make a great photo and the type is beautiful. More info in their words:
Above is a sneak-peak of our concept “Make Malmö happier”. It´s a stop motion, that took 3 weeks to piece together. The film is part of a greater campaign going out to 250 000 house holds in Skåne and the southern region of Sweden. Full concept presentation will arrive in your letter-box shortly.
You do not want to know how long I spent trying to rig a vertical stop motion set up this week. Duct tape was flying around everywhere, lights were falling and shattering from above, and I had to take at least one ‘cool down before I break something’ walk. Surprisingly, Google was unhelpful in providing useful solutions — though this may have had something to do with a confusion in terms (is it aerial stop motion? vertical? 90 degrees?) I never quite know what to classify it as.
Anyway, I’ve written this brief process post about how I set up everything. It worked great for me, but I do not intend this to be a “this is HOW you do it” type article. Classify this as a go-to “bootleg” option if you don’t have access to one of those crazy $10,000 rigs that lets you fly above your subject etc. If you are looking for a relatively easy and inexpensive way to complete this type of project, this is one way to do it. I’ll walk through the supplies and exactly what I did that worked best for me. At the end of the day, it’s actually pretty darn easy — but it’s always nice to get a peak at a successful process just in case you’re spinning your wheels. There probably is a better way to do this, but I couldn’t find one. (And do excuse the slightly blurry photograph above…unfortunately the camera that has the external flash capability was the one being photographed…)
Witness the unchained creativity of Julien Vallée. I suppose this is a little more whimsical than my average post here, but I can’t get over how awesome his work is. The combination of hand-made elements, motion graphics, and unparalleled ingenuity create some stunning work. He also does a great job documenting his process — his behind the scenes videos are just as entertaining as the actual finished product. The last video above is a “Making of” for Danse Dance. You can view the actual interactive video here.
As he says in his Gestalten interview about his work, “I got bored with the computer technique and a pre-formatted way of working”. Good thing he did — it’s refreshing to see work like this that jumps off the page in more ways than one.