Mehmet Gozetlik decided to explore what would happen if he stripped down the packaging of iconic brands to the bare minimum. The results are fantastic and represent the kind of branding that always pulls me in. I’d love to see a real-world study on how effective these “minimal-ized” were on the general public (not just designers). Do you think they would do better?
My personal favorite results here have to be Jelly Belly, Nutella, and Guinness.
The Dieline via Jeff Toll
Some classics via Helloairecords. It always amazes me to see such forward thinking design from this period. It’s 1955 and design this evolved already exists, it’s incredible. Of course, this is Europe. Unfortunately, most of us in the states were too concerned with Elvis and Marilyn Monroe to appreciate the finer points of the grid system or minimalist design theory. There is something very pleasing about such simple shapes and colors modulated by the quirks and imperfections of the analog printing process, it really brings life to the composition.