Liveries: Martini & Rossi
Posted by Rory
Building a fast car is expensive. Title sponsors pay large sums in sponsorship fees to display their brand prominently on a race car, and their brand esthetic usually dictates the color scheme applied to the rest of the vehicle. Some people lamented the arrival of decal-infested machines, but I’ve always been fascinated with how a creative paint job can make a some of these objects much more memorable.
In this first series, I’ve featured one of motorsport’s oldest title sponsors, Martini & Rossi.
-Rory
