In support of the film, we are doing a giveaway of a couple signed posters and Glaser’s new book Drawing is Thinking. The grand prize will be onehand-signed (by Mr. Glaser himself) film poster and one copy of the book (displayed above). The runner up will receive onehand-signed (by Mr. Glaser himself) film poster. To enter, just comment on this post and be sure to leave your email address so that we can contact you if you win (email will not be publicly visible). The winners will be chosen at random from the comments on Tuesday, June 30th, 2009. Click here to enter!
If you’re in the San Francisco area, make sure to get out to the Roxie and catch this before it’s gone. It will be showing through the 25th of June. Also worth checking out is the Hilman Curtis short film on Glaser if you haven’t already.
I had no idea Braun ever produced a camera, but here it is. And of course, it’s incredibly well designed. Honestly, if Canon would just package a modern $800 HD camcorder in this sort of form factor I would gladly pay a premium. Then again — if you can put up with film — the Nizo probably destroys any modern camera in terms of output.
The slightly intense guy using the Nizo in the last shot is director Tad Fettig. Top two shots are from this (ended) eBay auction. The Advert is from mrfoxtalbot. Many more Nizo images can be found here.
Update:Vegard sent in a nice example of the Nizo’s output which he has posted on Vimeo:
Art of the Title Sequence has a bunch of new material up, including an interview with the minds behind the Wall-E end credits. Looks like a staggering amount of research went into this. As usual, the results are terrific. A version is up on Youtube, but as they suggest on the site, much better to consult the Blu-Ray if you’ve got it.
It’s done! The semester came to a close last week and my hypothetical Wes Anderson Film Festival went off without a hitch. On the final day, the project consisted of a presentation box, DVD set, poster (30″ x 44″), fold out schedule, identity system, catalog book (63 pages), website, soundtrack packaging, tickets, billboards and outdoor signage, iPod/iPhone skins, a trailer, and a few other assorted doodads. It was crazy to see it all in one place. I was very happy with the way it all turned out and am relieved to have made it through successfully. This semester was a particularly intense one (as we were also presenting our thesis proposals), and it’s exciting to have made it halfway through the graduate program. Next up will be thesis development over the summer.
This semester’s project really helped us develop our conceptual and technical skills, as we were challenged to create a integrated brand system across a variety of mediums. Everyone had to work with a number of vendors (easily my least favorite part) and be able to coordinate a massive design effort on a strict schedule. My process was not without its speed bumps; color calibration issues at the printer, boxes delayed by weather for weeks, and unfortunate stylistic meanderings early on, all contributed to periodic frustration along the way. Thankfully, once I knew how I wanted everything to look, the implementation of the brand became systematic. The last couple weeks were just a matter of hammering things out.
Above I’ve included some of the pieces that I have not written about previously. First is the presentation box which housed all of the other materials for the festival. It was constructed by Wood Box Supply and is branded with an irreverent slogan. I liked this, but still wish I would have thought of something a little funnier. Next is the DVD set which came in a similar wooden box. These were created out of paper folds and a plastic DVD tray. You’ll also see the catalog, which was one of my favorite things to design, as it allowed for the most copy to be written. As usual, no one will probably ever read most of what is contained within, but it was still fun to put together. Next you’ll see the identity system for sending things to and fro, and which classified my rank as ‘marginally important person.” The rest of the project, in its entirety, can be seen here.
The last image is one of the final versions of the poster (there were many color variations). This was one of the first things I designed for the project. After I completed the rest of the system, I really didn’t feel like the poster fit as well with the other elements. The photograph, especially the dominant color palette, didn’t mesh very well with the warmer tones at work elsewhere. I was aware of this as I worked through the rest of the system, but had unfortunately already printed the poster very early on. It can be a real nightmare printing at the end of the semester (due to the student rush at the vendor), and I always try to finish early and get the printing out of the way if possible. In this case, I would have liked to switch out the photo for something more consistent with the rest of the project. I really had a hard time seeing my picture of a Tokyo skyline (tilt shifted as it may be) conjuring Wes Anderson.
Given that the photograph didn’t really feel like the festival, I tried to at least bring it a little more on brand with the language used. The original title of the poster was “I love you too but I’m going to mace you in the face”, a line from The Darjeeling Limited, but this was determined to be “too violent” and I changed it to a Fall Out Boy lyric that possessed the same dry wit. This title fit with the rest of the identity marks and I was happy with the tone it set. The last issue was finding an appropriate text lock up to fit in the sky section. Eventually I settled on one that didn’t fill out the whole space. In the empty area below I wrote “Here is an awkward space where we weren’t sure what to place. For now it just looks like this, we don’t care if you don’t like it.” That made me laugh and I figured it was as “Wes Anderson” a solution as I could muster. It was that or leave it blank, but on a 30″ x 44″ poster, there needed to be something there. I like the poster as a stand alone piece, but as part of the system, I feel like it is the weakest link.
So that’s it, all done! As I’ve mentioned, the project is for a hypothetical Wes Anderson Film Festival and there is no actual event. I got more than a few confused emails after the trailer was posted. So just to be clear, this doesn’t actually exist. If Mr. Anderson is reading this, and would like to actually hold the festival, that would be fantastic for all involved.
It’s hard to believe, but somehow my spring semester is coming to a close this week. The film festival project, which I’ve written aboutpreviously, finally has all pieces completed and accounted for. The last element added into the mix was a festival trailer (shown above). Originally, I planned to create a few more ancillary products to flesh out the brand, but these fell through and I had to move on the trailer option late in the game. I teamed up with my friend Phil Mills, a local actor here in San Francisco, and we set about writing, shooting, and editing the film last Sunday afternoon.
We were allowed to base the trailer on just about anything we wanted, so long as it advertised our hypothetical film festival and carried through the visual style of our brand. There were a multitude of directions this could take; we thought the most fun way would be to shoot a Royal Tenenbaums-esque short, and then just throw as much craziness as we could at it. Phil plays T. Allen Fenway, a fictional character we made up to live in our Wes Anderson film festival world. We wanted it to remind you of Wes Anderson, make you laugh, and eventually turn you on to the festival. The 3rd person narrator, use of Futura Bold for all titles, extravagant setting, and full blown randomness were all utilized to aid in conjuring this look and feel.
The equipment for this project was sort of all over the place. I luckily had a video camera lying around (usually relegated to filming stationary Youtube videos) and I figured I might as well take it out for a real test drive on this project. I used the Panasonic PV-GS250; an older handheld consumer camcorder that doesn’t have much in the way of image quality, especially compared to the newer HD models. I considered renting a Panasonic HPX-170, but was deterred by the expensive daily rental rate. I figured I’d make it work with the little guy and try my best to fix things up in post. I had also recently purchased a continuous tungsten lighting kit and this helped with the indoor shots greatly. (I am planning to do a post on video lighting after some more tests.)
I edited this project using iMovie ’08, the disastrous upgrade to iMovie HD. I had never used the upgrade before and was very disappointed to find that the program had basically been downgraded into an almost unusable trainwreck. (No waveform mixing!?) I had to stick with it, for the increased flexibility with titles, but it was not a pretty sight. Once the project was edited and all cut together, I procured Final Cut Pro (sadly too late to edit with) and Color. I sent the final output through Color and it was a great help in getting the trailer to look the way it does. Color is an amazing application and I feel like I just scratched the surface of its capability. It basically provides the same color editing functionality you have in Photoshop for still images, but for video. I worked on each shot individually, and first tried to clean up the stale color the camcorder captured, and then tweak it just enough to provide that timelessness of Wes Anderson films. Of course, the program’s power is limited by the image quality of the camera, so some edits weren’t possible without destroying the integrity of the image. (Exposure or saturation edits for example looked terrible.) The basic color editing functions (below) were enough to give the final product the look I was hoping for.
I had done a few test shots and some basic story-boarding prior to the shoot, but we were pretty much shooting from the hip the whole time. Phil is a great actor and he knew exactly what I was going for with this project. As we are both avid Wes Anderson fans, we didn’t have to do too much in the way of research or planning prior to the shoot. The order in which we completed the trailer was probably completely backwards (we wrote it after we shot it) but it ended up working out and provided us with many a happy accident. Despite the fact that this part of the project was not “graphic” design in the traditional sense, it was definitely the most fun, and my favorite part of the semester.
I had the chance to go to the San Francisco premier of Objectifed last night. It was the first of four screenings here in the city, and part of the film’s journey as it makes its way around the world, showing in over 100 cities. After the screening, there was also a short Q&A with the filmmaker Gary Hustwit and a few designers from the film. It was sold out, as it is for the two showings tonight, but if you’re in the area, it’s definitely worth going to check out anyway. There were more than a few open seats and I think they release a few tickets at the door. If not, Gary mentioned it would return in June to the Yerba Buena Center, and possibly release on DVD later in the year (though this seems really soon).
I feel like it takes two viewings for me to really formulate my opinion on a film, but my initial reaction to Objectified is very positive. I really enjoyed it and came out a lot more inspired than I was going in. Hustwit has a very accessible style; he is able to quickly engage the viewer regardless of prior knowledge or experience. His subject choice is fantastic as well, and he captures some poignant and salient remarks from incredible minds working in the field. My favorite segment was probably the one on Marc Newsom (or maybe Rob Walker) but it’s hard for me to remember. I wish I could have taken more notes!
When I posted on the film a while back I didn’t really have any idea what the film was actually going to be about. I had heard it was about industrial design but that was about it. After the screening tonight, I’d say it’s really about everything; design in a general sense. (Interestingly, the term “industrial design” only occurs once or twice.) As with Helvetica, what is said about the chosen arena of (industrial) design can really apply to all design fields. Discussions of utility, objectivity, and efficiency come up regardless of whether or not you work on paper or in steel. The film is really about design thinking and the creativity designers bring to whatever problem they are solving. There was a mention, and I forget by whom, that designers are the philosophers and intellectuals of the future. For me, this sums up the film. Sure it focuses on industrial design, but the real takeaway is that designers are becoming increasingly valuable to society for their way of thinking and problem solving, not just for making pretty objects.
Comparisons with Helvetica are inevitable, and the one thing that Objectified was missing was an opposing perspective. Erik Spiekermann had an unforgettable segment in Helvetica that pretty much made the movie for me. His passionate hatred of the typeface was not only hilarious and entertaining, but also extremely valuable in that it provided a counter-argument to make the film more well rounded. Objectified is very optimistic and hopeful, and it stays this way throughout the entire film. As one of my classmates pointed out, there is no downer interview that provides an alternative perspective. Everyone is drinking the Kool-Aid so to speak. Regardless, it was fun to discuss this issue with my classmates after the film, and I would really recommend seeing it with fellow designers.
Seeing it in San Francisco was definitely a treat. The design community here feels very small, and I love it when there is an event which brings a lot of us together. After the film, everyone emptied out onto the street and hung around discussing the film and design in general. You could really feel the energy of so many people being creatively inspired all at once. I felt really excited and proud to call myself a Designer.
A while ago I mentioned a project I was working on for class regarding a film festival. The project is about halfway done at this point and I thought I’d post a little (tiny) bit of what I’ve been working on. The project is to create a hypothetical film festival centered around a director of our choice. We are to design all of the collateral that would support the festival; posters, catalogs, tickets, schedules, signage, products, a website, trailer, and DVD packaging to name a few. The style is to be reminiscent of the director, but we are not meant to copy the existing visual branding that surround the films.
As Wes Anderson is my favorite director, I decided to create my fictional film festival surrounding his work. His films are packed with beautiful imagery and all adhere to his very distinctive visual tendencies and style. Of all the directors I was considering (Gondry, Allen, Fincher) his work seemed to have the most exciting/appealing visual possibilities. I started out with a much different approach than what you see above, and was mainly just taking pictures of random objects and curiosities and slapping type over the whole thing. My first directions were really bad, fantastically terrible even. I was pretty much just poorly recreating shots from some of the films and not inserting any additional concept to the look and feel. (I’ll post some of these earlier directions in later process posts).
The direction I eventually landed on, and what you see a piece of above, was a combination of tilt-shift photography and Anderson’s typeface of choice. The use of Futura Bold is a direct tip of the hat to his style. I figured I needed to have at least one direct visual link, given that my image style was much more divergent, and Futura Bold would be immediately recognizable to anyone familiar with his work. The concept behind the tilt-shift choice was based on the observation that all of Anderson’s films seem to take place in a parallel social universe where people say what’s on their mind and things unfold in most peculiar ways. Anderson, being the auteur that he is, sort of curates this whole crazy universe. The tilt shift look, in addition to being visually captivating enough to grab attention, is meant to conjure this image of Anderson overseeing this unusual world that exists in his films. I have been tilt-shifting my own photography so far, with fairly successful results, and it’s been a fun technique to learn. I try to use my own photography whenever possible, and find the “Flickr look” (as in people sourcing images on Flickr) that pervades most projects at school exceptionally irritating. It’s hard to generate your own imagery for a project this big, especially if the concept is unusual, but I feel much more proud of the end result when everything is of my own creation.
The centerpiece of the project is meant to be the logo. We spent the first couple weeks coming up with logo treatments and titles for our film festival (Just calling it the “Wes Anderson Film Festival” was not allowed). For my project, I have neither a title or a consistent logo mark. The logo and title unfold throughout my project, and are consistent in their type treatment and ridiculousness of the language. For example, the title of the LP above is “I Should Probably Try Harder to Score Chicks,” a line from Rushmore. The “logo” that appears at the top of the main film poster is “They Were Giving Each Other Handjobs While You Were Taking a Nap by the Pool.” When you see a lot of pieces of the puzzle, the lack one mark is not evident because the consistent type treatment and language tie everything together. It’s also fun to have super random sentences gracing the front of all of the work; makes for a much more humorous project.
Above is just one piece of the massive project that I am attempting to put together. It is a soundtrack of songs that are either in some of the films, or feel like they might be, and is still very much a work in progress. Having landed on a image/type style, with about a month to go, my motivation has trickled to a crawl. The hardest thing for me is conceptualizing what the project will look/feel like, and once I have this locked down (and it’s just a matter of applying it to all the different formats), I lose a lot of interest in what I’m doing. I’ll kick back into gear soon, and hopefully will have more pieces to show in the weeks to come.
I love digital technology. I love the convenience, the economy, the permanence, and the instantness (yes, that’s actually a word….who knew). So I’m constantly trying to trick myself into believing that I don’t need film photography because digital can replace it. Then I see pictures like the ones above and remember that it’s never going to happen. There’s something going on here that I’ve yet to see captured in a digital image. Sure, I’ve seen incredibly beautiful digital photographs, and they stand on their own. But that’s all they do. They don’t stand over film and they don’t replace it. Film can never die or we will lose our ability to capture the beauty that hides behind the subtlety and nuance that digital seems to miss. There’s a tone, a separation and depth here that I think can only be produced by an analog chemical reaction. The grain is so beautiful it just begs to be blown up to wall-size.