“The birth of a new color exists”. Well I’m intrigued; I’ve always wanted to see a new color. This video gives you a little behind the scenes look at the Pantone color factory. Be prepared for a number of tasty shots of ink and paper. The video is “to celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System” and was produced by Base.
What would be really cool is if a color was invented that actually *looked* new. Sure they have ‘invented’ lots of new colors, but to the average person, it’s all the same stuffs: green, blue, pink, etc. You show 99/100 people a new Pantone color and they will look puzzled if you tell them it didn’t exist before. What I want to see is a new color that literally doesn’t exist yet. The kind of thing that is so new your mind cannot even comprehend what it would look like because by definition it is impossible. Something outside the spectrum of visible light. Until then, I don’t want to hear about these “new” colors. A little trippy I know, but when the Pantone guy said they invented new colors I got excited.