Late last year I had to pleasure of interviewing Danny, Marieke and Erwin of Experimental Jetset. Founded in 1997 and based in Amsterdam, Experimental Jetset is one of the most exciting and highly regarded studios working today. They create exceptionally beautiful work; immediately recognizable for its top notch quality and unique remixing of modernist principles and stylings. Their global renown continues to soar– most recently thanks to their part in Helvetica and the extreme popularity of their (now re-released) John&Paul&Ringo&George shirts.
A quick perusal of their website can easily turn into hours as you browse through their catalog of work and read their comprehensive descriptions of each project. In these descriptions, and especially in interviews, the depth of their reflection is astounding. They take great care to consider every perspective — whether it be a report of one of their own projects, or an answer to a seemingly basic interview prompt — their ability to discuss Design and work is as remarkable as it is fascinating. What follows is our discussion from November 2009. Enjoy!