This is a pretty passionate subject for me, probably one that I could argue over for the rest of my life so I decided to finally make a series of posts. Lets start with the NHL aka the National Hockey League. Who has the best and worst logo and why is the question, if you want to join the argument, here is a list of logos.
I will be doing the best NHL logos in a different post and we will go through a few other sports as well.
TOP 5 WORST NHL LOGOS
#5 Washington Capitals
Let me point out a few things before I start explaining the problems I have with it. First off, not a boring font, not a great font but hey i’m actually alright with the ITA situation with the stick and connections its making. Now step away from it and stare, what is it? I want to sell merchandise for my hockey team and make something special for the city that will support it. What is this though? a love for a font and i’m adding a hockey stick because hey its hockey?? It honestly looks like a rushed college graphic designers homework assignment that was turned in without a passion or connection with the sport. An agency maybe doesn’t even care for the sport? could that be what happened here? I’m not going to question the 3 stars or the color scheme but seriously if I was from DC i’d just sort of feel bummed out by this.
#4 Winnipeg Jets
I’ll start off with 2 nice things to say, first off nice work on fitting in the Canadian maple leaf and second i’m happier with this than their old logo which isn’t saying something that nice.
Okay now, i’m into an icon that represents an organization but that has to be a pretty low effort in the jet icon world. Also, why so literal with the leaf and the jet? I also have a problem with its something hard to get excited over, as a fan i’m already excited about the team why not add some cherries on the top for the people of Winnipeg? its like a vague statement without any effort for surprise. I mean this city JUST got their hockey team back and they revealed that…the city was in tears announcing they got their team back and a designer turned in a C- / D+ effort, you give a graduate design class this project and 2 to 3 students in each school across the continent would turn in hands down better executions for a team in 2015 that has the word jet in its name.
Ooooooooooh boy, now we get into the portion of the list where the pros column gets a little thin. We have a star with a flag whizzing across the front like a Miss America ID ribbon strap. You want generic? here is something pretty generic. You already made the average sports fan happy by using colors that most people would wear and I guess the patriotic angle works BUT who made this rule on why things need to look 3D and more importantly angled and tilted?? I completely understand its better than their old logo which is a ribbon cutting disaster but if you’re building a city from scratch to fall in love with hockey then this 2nd step forward on the logo front is full of hesitation and conservative ideas, someone with an imagination needs to step in and start working with them, they aren’t a lost cause.
My beloved Canucks, my first sports team that I completely adored. I never was a fan when this logo came around in the past and in the present because I was pretty much a fan only in the 90s during the Pavel Bure era. Some people might argue with me that I just like a simple logo, this…I don’t know… who let this out in the public? I’m sure more than one person is in the decision making of a logo out in public, I don’t think there was much thinking going on. Again with the fascination with the hockey stick, we understand one is used to play them sport but putting over a hockey rink and saying thats your cities logo…no, no you can’t turn that in. Its almost frightening that adults were in charge and approved this.
Well well well, look how far you’ve read into this rant, i’m surprised you stuck around.
Look at this logo… maybe blow it up full screen i’ll wait… and gaze at the glory of it and imagine the confused faces across the country when they saw this the first time.
Its a D for Duck THAT. IS. MAYBE? A BACKWARDS DUCK FOOT?? or a chubby boomerang that would never work because of the surface area and die-cuts. Maybe a shield!?..no, no its not, its just a copper D that was abused in illustrator by a Mountain Dew loving bro. I can’t wrap my head around it and I don’t expect anyone else too either especially anyone in California that showed up to the unveiling of this logo. You go from team colors of teal and purple with a duck mask into this batman weapon made of Taco Bell ingredients.