It was my birthday this weekend and I went out on a limb earlier in the week for a last minute HUGE favor from some close musician friends to do covers of some of my favorite songs or songs I thought the musician would do a cover of really well and surprisingly they agreed….20 of them! So here are the first 5:
Benoit Pioulard covers Hum: This is absolutely stunning, Benoit has a voice that i’d want to have if I could sing. I heard once that Benoit liked Hum so I asked him to cover a song by them and everyone should be more glad with this outcome.
Corbu covers Colder: This one was a touchy song since its probably one of my favorite songs of all time but I didn’t want an all electronic or post rock group to cover it so I asked Brooklyn’s experimental guitar duo to do it right and they did by taking it to a very unique and detailed level that i’m sure you’ll enjoy.
Alex Cornell covers Empire Of The Sun: You know him from his phenomenal work and posts on the blog and if you haven’t already seen him on youtube then here’s a very fine example of what he’s capable of creating musically.
A Setting Sun covers Tracy Chapman: A Setting Sun probably had the most challenging and off the radar cover to do but I thought a brighter doom metal approach might the only thing that would make this matchless pair up work and he killed it, especially check out how he gets to the end which is surprising after you hear the first few seconds.
Shigeto covers Boards Of Canada: This one is out there, as some of you may know Shigeto is a drummer that makes beats similar to Dabrye meets Caribou or something of that nature but loves to experiment so I thought why not see what he could do with a Boards Of Canada song since I know he’ll try to get crazy with it and not steer towards the guitar angle which I had to hear.
My rebranding Playboy project came to a close last week with the end of our fall semester. If you read the last article, you are familiar with the first part of this project, which was the new logo for Playboy. While it is absolutely the flag bearer of the entire project, the logo development represented a small amount of the work we were required to do for the overall project. The final deliverable for the class was a book in which we the explain history of the brand, walk through our rationale for the new identity, explore the process of the logo development, present brand standards and guidelines, and show example brand implementations and extensions. Other than this required content, there was no specific criteria for the book. Each student also gave a short final presentation explaining their rebranding and the choices they made along the way. Everything was created for the Nature of Identity class at the Academy of Art, as part of the graduate graphic design program.
I really enjoyed the conversation the first post on this project generated. I was excited to see that the new logo was as polarizing as it was — I feel like these types of solutions are the most exciting and rewarding for me. I noticed that many people were up in arms about the idea of Playboy removing nudity and becoming an all article magazine. While I would like to note that the new strategy was purely a conceptual exploration constructed in an educational environment, I actually do think they might be well served to switch things up this drastically. Playboy was once irreverent and boundary shattering. They are no longer. I can think of no better way to recapture this audacious spirit than by doing something this extreme…
A while ago I mentioned a project I was working on for class regarding a film festival. The project is about halfway done at this point and I thought I’d post a little (tiny) bit of what I’ve been working on. The project is to create a hypothetical film festival centered around a director of our choice. We are to design all of the collateral that would support the festival; posters, catalogs, tickets, schedules, signage, products, a website, trailer, and DVD packaging to name a few. The style is to be reminiscent of the director, but we are not meant to copy the existing visual branding that surround the films.
As Wes Anderson is my favorite director, I decided to create my fictional film festival surrounding his work. His films are packed with beautiful imagery and all adhere to his very distinctive visual tendencies and style. Of all the directors I was considering (Gondry, Allen, Fincher) his work seemed to have the most exciting/appealing visual possibilities. I started out with a much different approach than what you see above, and was mainly just taking pictures of random objects and curiosities and slapping type over the whole thing. My first directions were really bad, fantastically terrible even. I was pretty much just poorly recreating shots from some of the films and not inserting any additional concept to the look and feel. (I’ll post some of these earlier directions in later process posts).
The direction I eventually landed on, and what you see a piece of above, was a combination of tilt-shift photography and Anderson’s typeface of choice. The use of Futura Bold is a direct tip of the hat to his style. I figured I needed to have at least one direct visual link, given that my image style was much more divergent, and Futura Bold would be immediately recognizable to anyone familiar with his work. The concept behind the tilt-shift choice was based on the observation that all of Anderson’s films seem to take place in a parallel social universe where people say what’s on their mind and things unfold in most peculiar ways. Anderson, being the auteur that he is, sort of curates this whole crazy universe. The tilt shift look, in addition to being visually captivating enough to grab attention, is meant to conjure this image of Anderson overseeing this unusual world that exists in his films. I have been tilt-shifting my own photography so far, with fairly successful results, and it’s been a fun technique to learn. I try to use my own photography whenever possible, and find the “Flickr look” (as in people sourcing images on Flickr) that pervades most projects at school exceptionally irritating. It’s hard to generate your own imagery for a project this big, especially if the concept is unusual, but I feel much more proud of the end result when everything is of my own creation.
The centerpiece of the project is meant to be the logo. We spent the first couple weeks coming up with logo treatments and titles for our film festival (Just calling it the “Wes Anderson Film Festival” was not allowed). For my project, I have neither a title or a consistent logo mark. The logo and title unfold throughout my project, and are consistent in their type treatment and ridiculousness of the language. For example, the title of the LP above is “I Should Probably Try Harder to Score Chicks,” a line from Rushmore. The “logo” that appears at the top of the main film poster is “They Were Giving Each Other Handjobs While You Were Taking a Nap by the Pool.” When you see a lot of pieces of the puzzle, the lack one mark is not evident because the consistent type treatment and language tie everything together. It’s also fun to have super random sentences gracing the front of all of the work; makes for a much more humorous project.
Above is just one piece of the massive project that I am attempting to put together. It is a soundtrack of songs that are either in some of the films, or feel like they might be, and is still very much a work in progress. Having landed on a image/type style, with about a month to go, my motivation has trickled to a crawl. The hardest thing for me is conceptualizing what the project will look/feel like, and once I have this locked down (and it’s just a matter of applying it to all the different formats), I lose a lot of interest in what I’m doing. I’ll kick back into gear soon, and hopefully will have more pieces to show in the weeks to come.
Our very own Alex Cornell designed this poster for the live 2 hour solo acoustic set he’ll be playing this Thursday at the California Academy of Science in Golden Gate Park, San Francisco. Be there! His set is part of the Nightlife series featuring a lecture by WIRED magazine.
Edit: Unfortunately, it looks like it’s sold out.
Edit #2: Apparently there are tickets to be had at the door. Just make sure to show up a bit early…
As you may already know, Alex Cornell — the same Alex who posts on this blog — is also my intern around the studio. A while back Northwestern University asked him to take on the daunting task of layout and design for their “Day For Night” magazine. The previous design was pretty much your run-of-the-mill college publication without much thought put into the design so this was a great chance for him to really evolve the visual language of the magazine. The big constraint was colors; apparently he can only use black, white, and one spot color of his choosing per issue. As you can see, the finished product is superb, Alex’s excellent eye for typography and layout really shine through in his first issue for the magazine. This project was featured (and deservedly so) by Behance last week and is up on Alex’s portfolio page there. Congrats Alex, very nice work!
Alex Cornell has been my intern for nearly a year now and I thought it would be a good time to bring him on as a contributor to the blog. You may remember Alex from the student project post a while back. Being a grad student at the San Francisco Academy of Art (as well as an accomplished musician), he’s exposed to a side of design I don’t often see and I think that will bring a fresh perspective to the blog. So please give Alex a warm welcome, his first post should go up later this evening.
