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Archive for the after effects Tag

Jotly: Share Everything with Everyone

Posted by Alex



UPDATE: It was fake, but now it’s real. And it’s going to win everything. Download it now.

Ever since I started working in startup land, I’ve felt the need to ingratiate myself in the ever-buzzing world of *tech*. This means staying up on other companies, the blogs, and the general Silicon Valley scene. This can be very repetitive. People get funded, apps get released, and companies buy things. Sometimes a conference happens. Having spent the better part of the last few years neck-deep in this hullabaloo, I figured it was time to parody it.

As I’ve written before, I currently am working on Nosh. Download it now please, it will give you some context. One of my periodic jobs is to drum up support for our beloved application. Of course we do this the normal way (press releases etc), but when I have a free weekend, I like to try and make something crazy and unusual to help things along. I call it the Skunkworks project (achieve victory by any means possible). We had great success with the 404 page, and the Jotly project was my next move. Continue reading for the full process behind the project.

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Nosh 404: Process Post

Posted by Alex



There’s always been an arms race of sorts, between startups, surrounding their 404 pages. Often times sites do something unusual on this (hopefully) seldom viewed page. When we first started working on Nosh, we had a lot of fun brainstorming ideas for our 404 page. We wanted it to be crazy and I think it ended up being just that.

Above you will find the video that became our 404 page. It’s loud, crazy and weird. Definitely the most fun I’ve had on a Sunday in a long time. I’ve written up some production notes here — if I miss anything feel free to ask in the comments and I’ll be sure to answer. Follow me on Twitter here.

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Release the Freq

Posted by Alex




This is the video for Matta’s “Release the Freq“. The incredible cinematography and design is by Kim Holm. I really like how the visual complexity builds subtly over the course of the video. And of course it maps to the music nicely, though I’m not really a huge fan of the song. The color grading on this is terrific — I’m tempted to go off into the woods searching for domesticated deers to photograph.