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Archive for the Process Category

Nosh 404: Process Post

Posted by Alex



There’s always been an arms race of sorts, between startups, surrounding their 404 pages. Often times sites do something unusual on this (hopefully) seldom viewed page. When we first started working on Nosh, we had a lot of fun brainstorming ideas for our 404 page. We wanted it to be crazy and I think it ended up being just that.

Above you will find the video that became our 404 page. It’s loud, crazy and weird. Definitely the most fun I’ve had on a Sunday in a long time. I’ve written up some production notes here — if I miss anything feel free to ask in the comments and I’ll be sure to answer. Follow me on Twitter here.

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Nosh Promo: Behind the Scenes

Posted by Alex


Last week I wrote a quick post about the Nosh Promo video I made. Today I wanted to go into the production and describe all that went into its creation. Basically it was insane 25 hours from when we started, until the next morning when I exported the final video and the power went out in my apartment building (literally AS I hit export). Above you’ll see the composite I put together to show how each step of the post-process contributed to the final video. View the final video here or at the bottom of this post. I’ll describe each step in detail after the jump.

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Launch Day: Nosh

Posted by Alex


I don’t think I’ve slept in days. Today our company launched our first app: Nosh. Above is the promo video I made a few days ago which will give you a quick little intro. I plan to write a few process posts on this whole thing: one on the video (which was an EPIC 24 hour production), at least one on the app development, the branding…there was an insane amount of work that went into all this that I’m really excited to share. For now though I am beyond exhausted and am going to go sleep in my chair.

Check it out and let me know what you think! You can read the Techcrunch article here. I’ll write more details later

A Visual Life: The Sartorialist

Posted by Alex



Scott Schumann, also know as the Sartorialist, is the subject of this short and sweet documentary by Intel. It’s very well done and shows some cool behind-the-scenes of Scott’s process. I always wondered how he approaches people on the street! When I was in Japan, I saw some extremely cool fashion walking around, but was usually too nervous to ask people for a photograph (though I will say, asking in Japanese was 100% successful because they were usually laughing at me). Anyway, this documentary is terrific, and short enough that even the most ADD of you can probably make it through.

You know you never know what it is, what that the thing is that draws you to that person, but you just let it happen. It seems odd, but it’s almost like going out there and letting yourself fall in love everyday. – Scott Schumann

Making of Designspiration.net


Nearly ten months ago, I (Shelby) had an idea that was inspired by the design community, one that I became very passionate about. The idea was to create some sort of platform to share what inspires you. We’ve seen it done before, but what I have for you is something I hope and believe you’ll really enjoy.

Designspiration is the outcome of my efforts to realize my idea, evolving into a site occupied by a diverse range of inspiration curated by its users. Designspiration or DSPN for short, focuses on the core principles of sharing inspiration and utilizes some great features; like a search function that works like a Swiss army knife, which I will discuss more in the post. Little did I know when starting this project that I would be clocking in more than 1,000 hours over the past ten months.

If you’re eager to check out the site, you can hit Designspiration.net or Ds.pn. With that said, I’m really excited to share this project and process with you…

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The New Leaf

Posted by Alex





I’m not really sure what to link you to first…everything about this project is exceptionally well executed. Local design firm I Shot Him put together a very slick project (maybe “experience” is more fitting) surrounding the issue of marijuana legalization.

The project is made up of a lot of pieces: a website, a video, a process box, the list goes on. Really blown away by the complexity and creativity at work. And these guys aren’t a big shop! I Shot Him is made up a just a few MFA Academy of Art grads. Well done guys!

In addition to all of the final deliverables, they’ve outlined their process in this very detailed and thorough process piece. I am a sucker for design process articles and this one is among the best I’ve seen. I’ve included some images above, but definitely check out the full piece.

No Fear of Missing Out // Process Post

Posted by Alex


Before jumping into this process post I want to define my terms: This project revolves around the concept of ‘FOMO’, which if you haven’t come across, stands for “Fear of Missing Out”. Fomo is a very real and worrysome condition that can affect anyone at anytime. It describes that feeling of jealousy and helplessness when you miss out on something great. Typically the condition becomes more prevalent during the weekends, summer, and nighttime. For example, “When I was looking at John’s pictures from the submarine party last night, I had a really bad case of fomo.” If you are stuck at work right now and your friends just went skydiving, you have fomo.

Nofomo by contrast refers to the state of being in which you have cured your fomo. You do not have a fear of missing out because you are always the one doing something awesome. You actually cause fomo, rather than experience it yourself. If you are living your life to the fullest and saying yes to everything, you have probably achieved such a state.

This is a project about NOFOMO. (And while it may not seem like it, yes this was for school.)

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