Last week I wrote a quick post about the Nosh Promo video I made. Today I wanted to go into the production and describe all that went into its creation. Basically it was insane 25 hours from when we started, until the next morning when I exported the final video and the power went out in my apartment building (literally AS I hit export). Above you’ll see the composite I put together to show how each step of the post-process contributed to the final video. View the final video here or at the bottom of this post. I’ll describe each step in detail after the jump.
I don’t think I’ve slept in days. Today our company launched our first app: Nosh. Above is the promo video I made a few days ago which will give you a quick little intro. I plan to write a few process posts on this whole thing: one on the video (which was an EPIC 24 hour production), at least one on the app development, the branding…there was an insane amount of work that went into all this that I’m really excited to share. For now though I am beyond exhausted and am going to go sleep in my chair.
Check it out and let me know what you think! You can read the Techcrunch article here. I’ll write more details later
While it’s fresh I thought I’d write up the process behind the Firespotter Labs logo I designed. This was an incredibly fun logo to design and probably one of the quickest, at least when contrast to some of the luxurious multiple month (!) design explorations I’ve done in the past for school or other companies. That said, it was exceptionally challenging; it’s hard to take a step back and think objectively about the company you’re a part of.
Before this, I had already designed a couple logos for some of the products we’re working on now. I had to break out of the “consumer application” design mindset I had been entrenched in for a few months. For the mothership, we needed something that conveyed that we were a lab full of crazy people brewing up cool things, while simultaneously appearing to be trustworthy gentlefolk worthy of venture support.
Scott Schumann, also know as the Sartorialist, is the subject of this short and sweet documentary by Intel. It’s very well done and shows some cool behind-the-scenes of Scott’s process. I always wondered how he approaches people on the street! When I was in Japan, I saw some extremely cool fashion walking around, but was usually too nervous to ask people for a photograph (though I will say, asking in Japanese was 100% successful because they were usually laughing at me). Anyway, this documentary is terrific, and short enough that even the most ADD of you can probably make it through.
You know you never know what it is, what that the thing is that draws you to that person, but you just let it happen. It seems odd, but it’s almost like going out there and letting yourself fall in love everyday. – Scott Schumann
Nearly ten months ago, I (Shelby) had an idea that was inspired by the design community, one that I became very passionate about. The idea was to create some sort of platform to share what inspires you. We’ve seen it done before, but what I have for you is something I hope and believe you’ll really enjoy.
Designspiration is the outcome of my efforts to realize my idea, evolving into a site occupied by a diverse range of inspiration curated by its users. Designspiration or DSPN for short, focuses on the core principles of sharing inspiration and utilizes some great features; like a search function that works like a Swiss army knife, which I will discuss more in the post. Little did I know when starting this project that I would be clocking in more than 1,000 hours over the past ten months.
I’m not really sure what to link you to first…everything about this project is exceptionally well executed. Local design firm I Shot Him put together a very slick project (maybe “experience” is more fitting) surrounding the issue of marijuana legalization.
The project is made up of a lot of pieces: a website, a video, a process box, the list goes on. Really blown away by the complexity and creativity at work. And these guys aren’t a big shop! I Shot Him is made up a just a few MFA Academy of Art grads. Well done guys!
In addition to all of the final deliverables, they’ve outlined their process in this very detailed and thorough process piece. I am a sucker for design process articles and this one is among the best I’ve seen. I’ve included some images above, but definitely check out the full piece.
Before jumping into this process post I want to define my terms: This project revolves around the concept of ‘FOMO’, which if you haven’t come across, stands for “Fear of Missing Out”. Fomo is a very real and worrysome condition that can affect anyone at anytime. It describes that feeling of jealousy and helplessness when you miss out on something great. Typically the condition becomes more prevalent during the weekends, summer, and nighttime. For example, “When I was looking at John’s pictures from the submarine party last night, I had a really bad case of fomo.” If you are stuck at work right now and your friends just went skydiving, you have fomo.
Nofomo by contrast refers to the state of being in which you have cured your fomo. You do not have a fear of missing out because you are always the one doing something awesome. You actually cause fomo, rather than experience it yourself. If you are living your life to the fullest and saying yes to everything, you have probably achieved such a state.
This is a project about NOFOMO. (And while it may not seem like it, yes this was for school.)
Thomas Scholes is a digital artist out of Seattle who uses Photoshop to create painterly landscapes sort of in the vein of Roger Dean and more recently, Dan McPharlin. I love his color use and the texture; it’s really incredible that this is all being done within software.
Thomas also does a lot of process videos showing how he works with various imagery and textures to get these effects. I particularly enjoyed this one which shows him modeling a landscape from a photo of a woman (see video below). I love the idea of incorporating unrelated imagery into a composition as texture or distressing — or, in this case, as a framework.
You can check out more of Thomas’ work and videos at his blog