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Hoffman-La Roche: Esanin

Posted by Scott

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Hoffman-La Roche commissioned this ad featuring photography by René Groebli for the anti-anxiety drug, Esanin. At first glance I really didn’t grasp how amazing this composition is. If you really study it you’ll see some incredible typography and layout. I love the image, the various faces blending to create these almost psychedelic colors is very striking. Those crazy Germans, why do they have to be so good? You’re making us all look bad.

Via Alki1 on Flickr.

Serious Business

Posted by Scott

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I’m at Continental Colorcraft in LA for the Obama printing. The proofing is complete and the presses are running at full tilt. As the title suggests, they aren’t playing around at this place, the press is the size of a small house.  Some really cool 80′s era industrial design going on, great knobs and dials (the first shot looks like a Moog Modular, can’t go wrong with that). Not trying to be a tease (as some of you commented on the last post) but you can catch a couple small glimpses of the print up above.