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Old Spice Campaign Stats Poster





If you’ve heard recently, the Old Spice guy Isaiah Mustafa is back. His return makes this the perfect time to share with you a project that I (Shelby) completed a few months ago for fun. The goal was to create a refined and informative infographic. At the time of creating this the Old Spice campaign entitled “The Man Your Man Could Smell Like” was in full swing. Wieden + Kennedy were the brains behind the whole campaign and the results of their vision led to an exponential amount of social media buzz, exponentially exceeding the expectations.

The question was how do I design for this. Do I pair the design with what the brand has established or do I take an alternate route? At the time I was heavily inspired by the international typographic style and Massimo Vignelli. This explains for the minimal layout and geometric line angles similar to the New York City subway maps. This direction didn’t come immediately. I had toyed around with various versions that were far from being relevant to Old Spice or being easily readable. Although with the final version having the least amount of information, it felt the most appropriate.

Data was collected from the marketing firm Symphony IRI.
Typeface used: Helvetica Neue Ltd Std

Mike Lemanski

Posted by Scott






I just came across UK based illustrator Mike Lemanski’s work today and I’m so glad I did. A quick browse through his portfolio will leave no doubt this guy is on top of his game. I’m really enjoying his application of the 60′s playful illustration vibe without falling overboard into kitsch. Can’t wait to see more from him.

Via Grainedit (thanks!)

Mimmo Castellano

Posted by Scott







After years of digging around for interesting posters it’s easy to foolishly assume I’ve seen everything good there is to see. Then I come across work like that of Italian designer Mimmo Castellano and am once again reminded that you’ve never really seen it all. The images are from this GrainEdit post where, unfortunately, they do not mention the source. I would love to find which book they got these scans from, or better yet, where I can get my hands on some full size prints. If anyone has any suggestions, let me know.

via GrainEdit

Johnny Selman BBCx365

Posted by Alex


Fellow Academy of Art graduate student Johnny Selman has taken on a rather daunting project: design a poster a day for one year, using content based on a headline from the BBC news website. His project is meant to raise awareness of global current events using the immediately more accessible visual language of posters. Ideally the poster for the day intrigues you to read a story you might have otherwise ignored. He doesn’t make it very easy on himself either, as he only allows the use of 10 flat colors and no photography, all within the one day time limit per poster.

If you live in San Francisco, you can come check out the project in person tonight (12/16). Johnny will be celebrating his 100th day out on Valencia Street (between 17th and 22nd) with the first 100 posters displayed in storefront windows.

New York Subway Map





I believe it’s pretty safe to say that a lot of folks including myself, are very affectionate about Vignelli’s subway map. Both he and Harry Beck established the design direction that came to be used for most of the current day subway maps including this version by the Triboro team.

This map provides a radical take on how the Triboro team believe the New York subway system map could be treated. The poster is large format and printed in neon red. If you like the poster it is available for purchase here.

New ISO50 Print: CVJ

Posted by Scott

ISO50 - CVJ Print
This is ISO50 Studio Edition #009. It features an edit of the artwork I did for Casino Versus Japan’s self-titled reissue this year. Each edition is printed on 310gsm Hahnemühle German Etching paper using the Epson 9900 10-ink HDR system and is available in four signed formats, three of them being limited.

More info and images at The ISO50 Shop