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Busag Principle

Posted by Scott

Brusag Grundsatz - posters.nb.admin.ch
"Busag Clichés" [1973]
By: Diggelmann & Mennel Werbeagentur (Zürich)

Black and white at their finest from The Poster Library via Joyrex.  I really like how this piece emphasizes extremes; dark / light, massive headline / miniscule copy.  As a poster designer you dream of being able to keep the detail copy this small.  Unfortunately, clients don’t always appreciate the finer points of minimalism. 

Name that typeface in the Comments >

Update: Title translation via Jessie Rumble: "Never think in Clichés"

Das Neue Schulhaus

Posted by Scott

0997
I’m pretty sure it doesn’t get any better than this. By Swiss Designer Carlo Vivarelli who also did the "Flums" Poster.

"997. 1953 poster, advertisement for The New School House, C.L. Vivarelli, Zurich Art Business Museum, marked Vivarelli, printed by Bollmann, dated 1953, linen backed, 36"x 50", 500-700"
Via the Treadway/Toomey Gallery

Seeing great design like this, by designers who are no longer with us, always makes me wonder what our generation’s legacy will be.  in 60 years I wonder what artifacts young designers will look back on in awe.  The pessimist in me wonders if we are doing anything quite as groundbreaking and forward thinking as this in the print medium.  Print seems to have been relegated to a sort of suspended animation while mediums like video and interactive jump leaps and bounds every year.  I don’t know if this is a function of the age of the print medium, i.e. everything new and innovative has been done, of if there just aren’t enough people pursuing print design as an art form anymore.  Or perhaps I’m just stuck in the past and for some reason only design like this affects me in any meaningful way. Either way, there is no denying the greatness of this image.

Can any of you design scholars out there name the style or period that informed this design?  I want to say Bauhaus, but I am sure someone can explain why that is wrong.

UPDATE: Via Eric in the comments:
"This design is definitely a product of the international typographic style developed in Basel switzerland, during the 1950s…This style is is clearly influenced by the bauhaus, but they took it to the next level. beautiful example."

Carsten also wrote a great comment explaining the "Reformed-School" in Germany and how it relates to this poster.