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Archive for the Photography Category

620 Reading room at Vitsoe

Posted by Rob

In celebration of their comprehensive re-engineering of Dieter Rams’s 620 Chair Program, the Vitsoe shop in New York will be launching the ’620 Reading Room’ with a party tonight. This will continue through Monday, with books curated by neighbor Dashwood Books, and free Intelligentsia coffee pour-overs by Gasoline Alley Coffee.

If you are in New York for ICFF this week, this will offer quite a contrast to the usual ICFF grind and noise.

Apple’s Product Photography

Posted by Scott

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The Verge has posted an interview with Apple product photographer Peter Belanger. Amazing how much work goes into the process. As evidenced by this video, there’s a lot more than straight up photography going on, which is to be expected. Was a little surprised they went as far as to accentuate the chrome on the bezel but I supposed it’s par for the course with this sort of thing.

Overall I was a little underwhelmed with the process. I would have assumed Apple did this all in-house in some space that looked like a set from 2001 with airlocks and cleanroom suits.

Peter Belanger Interview | Macworld Cover Creation Video