ISO50

RSS

Archive for the ISO50 Category

OFFF Festival NYC

Posted by Scott

offf07
I will be speaking / giving workshops at this year’s OFFF in New York, November 2-4. In case you aren’t familiar with OFFF, it is a festival focusing on the “post-digital creation culture”. Translation: A lot of great people and great designers in one place talking about the things they do and how they do them. There are all sorts of people who attend and present at the OFFF: interactive designers, print designers, ad agencies, experimental artists; it really is an incredible experience and every year I am amazed at the things I see there. I have been involved for the past couple years, both of which were in Barcelona. This will be the first year the OFFF has come to the states, held at the BMCC Tribecca Performing Arts Center in New York, NY. There will be an ISO50 booth at the event with prints, shirts, and music. Stop by and say hello. Tickets and information are here.
The poster (above) is based on a pattern I saw painted on an old, crumbling wall in Barcelona (the city where OFFF began). I always wanted to incorporate it into a print and thought this was the perfect time. I think they sort of play on the energy of New York, lot’s of people and things moving in different directions and they tie the concept back to the origin of the festival itself. I played with having the arrows running up and down (as the original painting I saw had) but the 45 degree angle seemed to translate the dynamic, energetic vibe I was going for a bit better. The colors are meant to confuse the eye a bit and enhance the double arrow effect going on. I chose classic, practical typography to balance the piece and hopefully give it a more timeless feel.
Incidentally, after posting this I was looking at it on the front page of the blog. I scrolled down and saw the recent post on the NFB and realized how similar the two images are. Perhaps a case of subliminal inspiration? Funny how things like that can happen as I definitely didn’t have that NFB poster on my mind as I was designing this, but the similarities and time frame seem to rule out coincidence. And on another aside; this is one of the, if not the first posters I’ve ever done without a border. As I look back at my collective works it’s sometimes surprising to see these common themes and elements crop up here and there. Some are intentional, but others, like the borders, just seem to be these dogmatic devices which aren’t always necessarily the best choice for the given project. Ha, I feel like going back and turning on and off the borders of all my older works to see which looks better.

Barcelona

Posted by Scott

BCN-001
Just started to process all the photos from this summer’s Barcelona trip where I was speaking at the OFFF design conference. Unfortunately, my third Lomo LCA has broken so I lost half the shots (the film was not advancing properly half of the time). If you’re not familiar with the Lomo LCA, it’s a small Russian-made camera famous for it’s lofi vibe and heavy color saturation. It also has this really cool vignette effect that sort of pulls all the attention to the center of the photo. But as my three dead cameras will atest, they are very temperamental and prone to breakage. I treat all my equipment with almost obsessive care, yet these still fell victim to their own shoddy construction. This wouldn’t be such a big deal, they use to be only $99 a pop. But since they gained popularity and became a cult favorite around the turn of the century, Lomo has jacked up the price to $250 usd. In a side note, I owe my name in part to this camera and French designer Arnaud Mercier. Arnaud taught me a lot about photography and first suggested that I try the LCA with Fuji’s “ISO50″ speed slide film, hence the moniker. After all that talk of the Lomo, I have to admit, the image above was not taken with it. This is a digital photo taken with a Nikon D80 or a CP8800 (can’t remember which I was carrying that day). Since I lost the film shots of this scene, I tried to make these digital shots appear as much like the output of the Lomo as possible. You can be the judge of how successful I was (Hint: Not very..). As I get these together and scan the remaining slides I will post them here and to my Flickr.

Avant Garde + ISO50

Posted by Scott


Avant Garde Magazine #8 next to the Command Print. Thought they made a nice pair. Avant Garde was a short lived art/culture magazine in the late 60′s-early 70′s. The magazine itself always had great art direction and layout, but it’s main contribution was, of course, Herb Lubalin’s logo which was the basis for the ITC Avant Garde typeface. This has always been a very controversial font in the design world, many claim it is overused and abused. Lubalin himself thought the face was misunderstood and overused, rendering it something of a 70′s cliché. Whatever the case may be, I have found it to be a striking and versatile font in my own work. The Madrone print is a good example of how I like to use Avant Garde, it’s strict forms and tight angles make perfect building blocks for large scale use.

ISO50 is a Portfolio is a Blog

Posted by Scott

Tycho - Past is Prologue - Inner Jacket
Welcome to the new front-end of ISO50. I’ve decided to shift the site into a blog format to make it easier to update and get more fresh content up. I will be posting all sorts of things, my own work, other’s work that I find inspirational, and anything design related that I think would make for good viewing. Your comments are welcome and appreciated, I will do my best to answer any questions.

You can always visit the ISO50 Portfolio to see all my work, or you can check out the ISO50 Shop for prints, clothing, music and more. The Blog will be located at blog.iso50.com, keep an eye on it for new work, unreleased stuff, and all things ISO50 / Tycho related.