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ISO50 Winter Sale: 20% Off

Posted by Scott

saleheader08.jpgThe holidays are here again and so is the ISO50 Winter Sale. Everything at The ISO50 Shop is 20% off for a limited time. This includes the new “77″ shirts and thermal and all of the prints are back in stock and ready to go. The snowboard giveaway is still on too so if you were waiting on scoring some new gear, now is the time.. Head over to the ISO50 Shop!

77: Black on Black

Posted by Scott

Picture 5.png I wasn’t sure if this new shirt and thermal were going to get printed before the new year, but we were able to get them out this week. The new Black on Black 50/50 American Apparel Tee (pictured above) and cotton AA Thermal are now available at The ISO50 Shop. These are going to drop in the ad on Monday so get them while they’re still around (as always, I’m posting them here on the blog a little early).

On a somewhat related note, I’ve always found it difficult to photograph black objects and this shirt was no different. The contrast between the paint and the shirt is a lot more subtle in real life (and the paint isn’t grey, it’s black), some more accurate pictures are here (taken by the guys at Merchline who have been shooting all the recent model shots for the ISO50 storefront). Apparently I need a gray card because I’m using the same lights as them: The Calumet Quattro (more on that later) and a tungsten Smith/Victor photo flood. The picture above was overexposed for effect, but even when I’m trying to be as color accurate as possible I’m still running into trouble. I was definitely happier with how these shots came out and it’s getting frustrating because I was using the same lighting setup, same exposure settings, and same room to shoot them. Does anybody out there know much about this phenomenon or how to correct it? Any advice would really be appreciated in the comments.

In other news, Alex brought by his Wacom Intuos 6×8 today. I really enjoyed working with it, I’ll be posting on that more tomorrow. Thanks again to everyone who took the time to respond to the Wacom: Which Size? post. It really helped a lot.

ISO50 Forum Snowboard Giveaway

Posted by Scott

i5snowb2.jpg I designed the ROOST line of snowboards for Forum and will be giving one away this holiday season. Just purchase anything from the ISO50 Shop between now and January 31st and you’ll be entered to win. The board in question is the Forum ROOST Devun Walsh 161 pro model with all the upgrades. If you win and would prefer a women’s size you can trade it out for an ISO50-designed K2 Solace (women’s). You can also choose to have the board signed or unsigned. All the details are over here. Good luck!

3 New ISO50 Shirts

Posted by Scott

iso50-77-ryl-blog.jpgtycho-avian-crm-blog.jpgtycho-avian-k-blog2.jpgThere are 3 new T-Shirt designs now available at the ISO50 shop. “77″ Cream / Royal is printed on American Apparel 100% Cotton and comes in all Men’s and Women’s sizes. The two Tycho shirts are new typo / colorways of the original “Tycho Avian” shirts which have been out of print since last year. “Tycho Avian” Cream / Brown is printed on American Apparel 100% Cotton and “Tycho Avian” Black / Aqua-Grey is printed on American Apparel 50/50 Cotton/Poly. Each are available in all sizes, M/W. I’ll bee officially releasing these through the newsletter on Monday but I thought I’d post them up here so the blog readers could get a crack at them first. The product images at the shop page are temporary, I’ll try to get some close-ups and alternate angles posted up tomorrow. Enjoy!

On a side note, I can’t seem to get enough of Trade Gothic Bold Extended lately (the face used on the Tycho shirts above). I’m currently redesigning the interface of the shop and laid most of it out in TG with headers being Extended. For those in San Francisco: There’s an old California Savings (closed) on 16th & Mission (across from BART) with a very cool sign that looks a lot like TG Bold Ext. Has anyone seen that? Is it TG? It’s for sale so they’ll probably redo the exterior, I’ll try to walk over tomorrow and get a couple shots before that happens. Probably not a big rush though, 16th & Mission isn’t exactly hot property.

Tycho Live This Saturday In Clearwater

Posted by Scott

tycho-clearwater-nov8.jpg
I’ll be playing a live Tycho set and doing ISO50 visuals this Saturday (Nov.1) in Clearwater, FL for The Connext Project show in Coachman Park. There will also be an ISO50 booth with posters, shirts, CDs, etc. The show starts at 5PM and from what I’ve heard I go on around 9PM. Sorry for the late notice on this, but hopefully you can recover from your Halloween hangover and make it out for the show. See you all out there…

Tycho / ISO50 LIVE @ Connext Project 2008
When: Saturday, November 1st, 2008 @ 5PM
Where: Coachman Park – 301 Drew St. Clearwater, FL 33756 Directions
Admission: ALL AGES – $5 – Buy Tickets

This event is rain or shine.
No food or drink except sealed bottles of water.
Children 5 and under are free.

And here’s the TV spot for the show:


Terrabyte Poster: Back

Posted by Scott

ISO50-TB3-final-back
Above is the back side of the Terrabyte 3 poster from last week. Since this is only going to be on the small format hand flyer it was sort of a tight squeeze given all the info they wanted to include. I wanted to carry over the 60′s programming punch-card concept from the front, and considering the amount of text, I decided to use it as the central design element. Most of the type is set in Berthold Akzidenz Grotesk (at various weights) and is all grid aligned with a piece of graph paper I scanned in and set on Color Burn overlay mode. 

Incidentally, a couple people had mentioned an alignment issue with the left arrow on the front side. Thanks for the heads up, it’s been fixed and the finalized version is now up on the original post. There’s also more info on Terrabyte 3 now available at the Arboretum site.