“Creating eye-catching imagery for print can be a balancing act between the two distinct worlds of computer-based design. Scott Hansen shows you how to get explosive results in Photoshop…
The strengths and weaknesses of vector and raster graphics have long been apparent: vector is known for its clean lines and resolution-independent scalability whereas raster has a more photographic nature. Although vector graphics are particularly suited to print work thanks to their scalability, there are some things you can’t do without bringing rasters into the picture.
In this tutorial we show you how to bring together both vector and raster elements to create a seamless piece that sits well in both worlds. The concepts we explore will lend a timeless, weathered feel to what would otherwise be a rather stark design. Relying on Photoshop’s powerful raster tools and quite adequate stable of vector tools, we can tap the strengths of both without leaving the familiar realm of Adobe’s most powerful graphics app. We can unite two styles of design by employing Photoshop’s powerful blending mode options along with advanced gradient masking techniques to produce an illustration style that is truly unique.”
Update: The L.A. installment of the show has been set for Sunday Mar. 8th. More info is on the events page, get advance tickets here.
Ghostly International’s 10th birthday is fast approaching and they’re having anniversary shows in San Francisco and Los Angeles to celebrate. I’ll be playing the first date on Friday, March 6th, 2009 at Mezzanine in San Francisco. As far as I know, the line up will be the same for L.A., but I don’t have all the details for that show yet. This should be a great night filled with a lot of great performances by the Ghostly crew. You can snag some advance tickets for $5 off here. Hope to see you all out, here’s all the details: GHOSTLY and MEZZANINE present
10 Year Anniversary
1st Installment – SF!
Featuring LIVE performances by
TYCHO / ISO50 (live music & visuals) (set time: 12:20am)
THE SIGHT BELOW
Apparently the Manifest Hope DC show was a big success with a great turnout. Theodor3 posted the pic above on flickr and Piecemaker has some up as well. Unfortunately, I don’t have any personal shots of the print as I didn’t get a chance to grab any before the framed version went out. The print sold so maybe the purchaser or someone else with shots from the show could send a full size head on of it. Notcot also has a lot of great shots from the show here and here. Thanks to everyone who came out and supported, wish I could have been there to see it for myself!
My “Progress” print will be featured in the upcoming Manifest Hope:DC Gallery as part of the lead up to the inauguration ceremony on Tuesday. The gallery runs Saturday, Jan. 17 through Monday, Jan. 19 in DC. I had #112 of the original 200 I signed at press framed and shipped it out last week. Unfortunately, I won’t be able to attend, hopefully somebody can check it out and let me know how it went. Here’s the details:
The MANIFESTHOPE: DC Gallery will be open to the public in Washington, DC for the days preceding the Presidential Inauguration, Saturday, January 17th, 2009 through Monday, January 19th, 2009 between the hours of 10:00 AM – 6:00 PM. Art exhibition management will be provided by our Washington, DC gallery partner, Irvine Contemporary.
With all this talk of snowboards and all the new snow up in Tahoe, I thought it would be a good time to post about these Armada skis I did a couple years back that have just recently been released. In November of 2006, Armada asked me to design the 2009 AR6 line (there is a relatively long period that separates the design phase and end product in the production cycles of most snowboard / ski manufacturers). Based on the timeline and budget, we decided I’d deliver 2 reference designs which would be extrapolated by in-house designers to fill the 5 versions of the AR6 line. I believe Mackel Vaugn put together the final designs based on what I turned in. The top image (orange, very top) shows the early tests I showed Armada to illustrate what I was going for. Skis are an interesting form factor to design for; you have these two narrow canvases and you sort of have to choose whether to treat them as a whole or individually. Based on the very wide design of the AR6′s I decided to try and tie the two skis together to feel more like one large design across a canvas.
After some meetings with Armada about the tests I had sent in, we decided to stick with the basic forms for the final versions but bring up the overall color and variation of the designs. The results were the final two reference designs (directly above), I delivered the PSD files along with various image collateral and they worked those into final five ski designs. I’ve done a couple ski projects and all my snowboard projects this way. It’s an interesting process, handing off the design and later being surprised by what they end up looking like (the bottoms were a surprise too, only designed the tops). The whole thing reminds me of layer tennis, sort of like a design remix. You can see all the final versions of the AR6 at Armada’s site and you can see some in action in this video review. These are out now, you can check Armada’s dealer list if you want to pick up a pair. I did the 2010 AR6 line as well so you should start seeing those out next fall. Here’s Armada’s product video for the 2009 AR6:
As some of you pointed out in comments and via emails, the ISO50 Shop was responding slowly. Apparently the US Postal Service server is having trouble and that is affecting our ability to calculate postage during the checkout process. Anyways, the issue has been resolved and to make up for it, discounted shipping is now in effect. Happy holidays!
The holidays are here again and so is the ISO50 Winter Sale. Everything at The ISO50 Shop is 20% off for a limited time. This includes the new “77″ shirts and thermal and all of the prints are back in stock and ready to go. The snowboard giveaway is still on too so if you were waiting on scoring some new gear, now is the time.. Head over to the ISO50 Shop!