Non-Format is one of the most exciting studios working today. Comprised of Kjell Ekhorn (Norwegian) and Jon Forss (British), Non-Format is known for an exceptionally innovative approach to typography and a fresh, boundary-smashing graphic style. Clients such as Nike, Coca Cola and The New York Times have all tapped the studio’s award winning and internationally acclaimed design talent. Operating on two continents, Non-Format is based in Oslo, Norway and Minneapolis, USA.
One of my first assignments at design school was to bring in some books that I found inspiring. As I had just started the program, I didn’t really have much to show for myself, and I distinctly remember arriving that day to see that around 3/4 of the class had all brought the same book: Non-Format’s Love Song. The extent of their influence on the field of design became immediately clear to me. Since then I’ve kept a close watch on the studio and am always excited to see what they’ve been working on. Recently I had the privilege of interviewing Jon and Kjell and our exchange is after the jump.
Since the success of the first exclusive FREE EP that we did on ISO50 I asked for some musicians for more tracks of covers and edits.
Synth Pop guru D. Gookin takes our middle school favorite teen classic single 1979 by Smashing Pumpkins to a raw fantasy land of where Dan Deacon, Luke Vibert and Tortoise collaborate to do our bidding.
The Worst Friends duo take the gentler side of M83 and nudge it just enough to open up the track a tiny bit more, kind of like a bright break in the clouds to the originals cloudy day.
Everyone knows Snap, if you haven’t then go to a gym or club and give it about an hour during peak time and it will come on the speakers, I promise. Mux Mool switches gears and takes this roller skating rink classic and runs it thru the arcade and struts down the street with it while saying hi to all the ladies, a definite head nodder for the underground collectors.
Jerome Covington is new to the blog, a musician that I met at a bar while I was djing over a year ago, he did this cover for us at Moodgadget and its still a favorite to put on because it might be one of my favorite songs from when I was a little. The tempo of the original will always feel a bit too fast after you hear this, he added that touch that makes you want sway while you drive down the ocean coast.
If you brought your attention span today then this cover might be one of the more relaxing and rewarding ones, A Setting Sun aka Guardian does a number on Air’s Le Soleil Est Pres de Moi. The dusty howl gradually disperses while the recognizable sounds slowly creep in, it would make any Air fan smile.