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All posts by Alex Cornell

Alex Cornell is a San Francisco-based Designer and Musician. He is a cofounder of Firespotter Labs, a Google Ventures funded startup. He has also worked for IDEO, Plancast, and many other Bay Area companies as a UI/UX and brand designer. Recently he passed over 2 million views on YouTube where he maintains a periodic online musical presence. Contact Alex: emailE=('alex@' + 'iso50.com') document.write( '' + emailE + '' ) Links for Alex Cornell: Alex's main site / portfolio Alex on Twitter Alex's Music

The New Leaf

Posted by Alex





I’m not really sure what to link you to first…everything about this project is exceptionally well executed. Local design firm I Shot Him put together a very slick project (maybe “experience” is more fitting) surrounding the issue of marijuana legalization.

The project is made up of a lot of pieces: a website, a video, a process box, the list goes on. Really blown away by the complexity and creativity at work. And these guys aren’t a big shop! I Shot Him is made up a just a few MFA Academy of Art grads. Well done guys!

In addition to all of the final deliverables, they’ve outlined their process in this very detailed and thorough process piece. I am a sucker for design process articles and this one is among the best I’ve seen. I’ve included some images above, but definitely check out the full piece.

Brock Davis MSCED

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Brock Davis has a very fun Make Something Cool Everyday collection up on his site. The stylistic variety of the work, in addition to the ever present and nuanced humor, makes for a very interesting collection. Very impressive.

A lot of designers undertake such a project, and I’m always fascinated to observe how their creativity evolves over the course of the project. I’m especially intrigued by the work in the beginning (that probably was the catalyst for the endeavor ), and the work at the end (when they’ve theoretically dialed in their process).

Colors of the Top 100 Web Brands

Posted by Alex


While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings

The fantastic Colourlovers put together this chart diagraming The Colors of the Top 100 Web Brands. A fascinating chart — the results of which you could probably guess — but it’s cool to see them all laid out and analyzed. Click here for the full size image.

via Josh Spear

Gap Contest Winners

Posted by Alex



The votes are in and we have our top three Gap Logo redesigns. A varied bunch to be sure. Congratulations to our winners Roger Schami, Steve Juliano, and Benoit Henken! You will be notified by email with information regarding how to collect your prizes.

Honorable mentions to both Jason Caldeira and Chris Reynolds, who scored fourth and fifth place respectively.

The Dark Side of the Lens

Posted by Alex







Do yourself a favor and watch this video right now. It’s filled to the brim with absolutely breathtaking shots — so many that I can’t believe they were taken all by the same team. The Planet Earth folks need to hire this guy RIGHT away. Honestly I’m speechless. This is an amazing piece of film. An amazing piece of art. Congratulations to Mickey Smith and Allan Wilson for making such a brilliant piece. And all for Relentless Energy — who knew.

“Still look forward to gettin amongst it” – The Dark Side of the Lens.

I should also mention that I love this video because I LOVE the ocean. I am terrified by the sea, but I love it. Of course I like the way it looks, but I also am constantly taken by its incomprehensible size and power. I am not a surfer (you should have seen me try in New Zealand), but I have always felt the same connection to the sea that I often hear the surfer describe. I like to sit in it, lay there, do nothing. My favorite thing in the world is getting tossed, turned and pummeled by waves — salt water filling my head every which way — then rolling up on shore and lying in the sun where the sea meets the sand.

Display

Posted by Alex






Display is a curated collection of important modern, mid 20th century graphic design books, periodicals, advertisements and ephemera. Documenting, preserving and providing public access to these original materials will raise the profile of Graphic Design as a source of educational, historical and scholarly analysis for teachers, students, designers and independent researchers. [link]

This is one of those sites I’m hesitant to blog about because I’m afraid you all will go there and buy all the books before I can. Of course Display is more than just a store: their collection is a terrific source of inspiration and history. I’m really impressed with how thoughtfully put together the whole site is; extremely well curated. Seriously you must visit this site — I am having a terrible time picking images for this post because they are all amazing.