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All posts by Alex Cornell

Alex Cornell is a San Francisco-based Designer and Musician. He is a cofounder of Firespotter Labs, a Google Ventures funded startup. He has also worked for IDEO, Plancast, and many other Bay Area companies as a UI/UX and brand designer. Recently he passed over 2 million views on YouTube where he maintains a periodic online musical presence.Contact Alex: emailE=('alex@' + 'iso50.com') document.write( '' + emailE + '' )Links for Alex Cornell: Alex's main site / portfolio Alex on Twitter Alex's Music

Highway 1 with the 5D

Posted by Alex






It’s been a while since I wrote about my most cherished 5DMKII. I drove down to Santa Barbara this weekend to catch a Neon Tree’s concert and brought the 5D for the trip back up the coast. Was hoping to get some sexy landscape shots (inspired by Mr. Navis and his multiple Big Sur adventures).

Overall I was very impressed with the camera’s performance. I continue to think that I have absolutely nothing to with any “good” pictures the camera takes. It is an incredible piece of equipment. On my Japan trip I felt like I could hand the camera to a 5 year old, instruct them to run around in circles taking pictures, and get it back with pure gold on the memory card. With the 50mm locked in it seems like it can do no wrong.

All that said, I wasn’t really in love with anything I shot on the drive up. I was trying to time the light with my journey so I would be at the most epic locations around 4pm. A fair plan, but Nepenthe (very tasty) took 1 hour longer than I expected and my dreams of sun-drenched cliffs were thwarted. I was happy with the above shots though — the first one reminds me of a painting.

Getting the rig into the concert wasn’t super easy (neither was shooting amongst hundreds of bouncing UCSB students…). Next time I’m saying I’m a member of the press (because I am right? Sort of?).

The rest of my pictures are up on Facebook

Dan Holdsworth

Posted by Alex





…the science fiction realities of the earth’s ends

Indeed. Swiss photographer Dan Holdsworth makes the somewhat normal look absolutely surreal. I chose to focus on the icy project above because it vaguely reminded me of a Minus the Bear album cover I love. Be sure to check out the rest of Dan’s portfolio as there are many other projects of equal quality but drastically different subject matter.

via FFF

Post-Mammal

Posted by Alex






Robert Murdock is CCO at Method here in San Francisco. His design moniker is Post-Mammal, which in his words is “based on the notion that humans are always evolving, and are always looking for what’s next — essentially what’s beyond human.”

Robert’s work is incredible. I could easily post every image from each of his projects but I wanted to show the variety of the work he does so you could get a sense of how multifaceted he is. One of those choice designers who combines rock-solid formal design chops with an extremely creative and exciting visual style. Never boring.

via Grain Edit

Bernard Barry

Posted by Alex





Bernard Barry is one of the principal visual designers at Facebook. A pretty sweet job I’d say. Imagine having a guarantee that your work would always reach millions of people. Barry handles the pressure nicely; his work is exceptional. If you just briefly glance at his site, you might not notice the absurd amount of detail that goes into each of his projects. The scale of each is often staggering. Barry also has cataloged his entire collection of books and movies. Absolutely worth checking out if you’re on the search for some new books.

Before Facebook, Barry worked at the Decoder Ring and I am imensly curious is he had a hand in creating my favorite logo of all time.

via dinner, earlier tonight

The New Leaf

Posted by Alex





I’m not really sure what to link you to first…everything about this project is exceptionally well executed. Local design firm I Shot Him put together a very slick project (maybe “experience” is more fitting) surrounding the issue of marijuana legalization.

The project is made up of a lot of pieces: a website, a video, a process box, the list goes on. Really blown away by the complexity and creativity at work. And these guys aren’t a big shop! I Shot Him is made up a just a few MFA Academy of Art grads. Well done guys!

In addition to all of the final deliverables, they’ve outlined their process in this very detailed and thorough process piece. I am a sucker for design process articles and this one is among the best I’ve seen. I’ve included some images above, but definitely check out the full piece.

Brock Davis MSCED

Posted by Alex






Brock Davis has a very fun Make Something Cool Everyday collection up on his site. The stylistic variety of the work, in addition to the ever present and nuanced humor, makes for a very interesting collection. Very impressive.

A lot of designers undertake such a project, and I’m always fascinated to observe how their creativity evolves over the course of the project. I’m especially intrigued by the work in the beginning (that probably was the catalyst for the endeavor ), and the work at the end (when they’ve theoretically dialed in their process).