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All posts by Alex Cornell

Alex Cornell is a San Francisco-based Designer and Musician. He is a cofounder of Firespotter Labs, a Google Ventures funded startup. He has also worked for IDEO, Plancast, and many other Bay Area companies as a UI/UX and brand designer. Recently he passed over 2 million views on YouTube where he maintains a periodic online musical presence. Contact Alex: emailE=('alex@' + 'iso50.com') document.write( '' + emailE + '' ) Links for Alex Cornell: Alex's main site / portfolio Alex on Twitter Alex's Music

Nosh Promo: Behind the Scenes

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Last week I wrote a quick post about the Nosh Promo video I made. Today I wanted to go into the production and describe all that went into its creation. Basically it was insane 25 hours from when we started, until the next morning when I exported the final video and the power went out in my apartment building (literally AS I hit export). Above you’ll see the composite I put together to show how each step of the post-process contributed to the final video. View the final video here or at the bottom of this post. I’ll describe each step in detail after the jump.

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Launch Day: Nosh

Posted by Alex


I don’t think I’ve slept in days. Today our company launched our first app: Nosh. Above is the promo video I made a few days ago which will give you a quick little intro. I plan to write a few process posts on this whole thing: one on the video (which was an EPIC 24 hour production), at least one on the app development, the branding…there was an insane amount of work that went into all this that I’m really excited to share. For now though I am beyond exhausted and am going to go sleep in my chair.

Check it out and let me know what you think! You can read the Techcrunch article here. I’ll write more details later

Jamie Beck: Cinemagraphs

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This is my favorite thing on the internet right now. These terrific animated GIFs were created by Jamie Beck, a NYC based photographer. The allure is simple: rather than overtly drawing your attention to obvious movement, these animations are very subtle and controlled.

*Tasteful* I think is right word to describe them. It’s what sets them apart from all the other nonsense GIF animations. The subtlety creates a kind of serenity almost — sort of a halfway point between film and real life. Definitely makes you do a double take the first time you see it.

Prediction: I know animated GIFs are as old as time, but I think soon this subtle spin on the technique will be absolutely everywhere. Enjoy it now.

Anatomy of a Computer Virus

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This is an awesome video infographic about the computer virus Stuxnet. It was created by Patrick Clair, a motion designer from Australia. I’m not sure which was more captivating for me, the visuals or the information. From a design perspective, this is gorgeous, but it’s also a fascinating description of Stuxnet, the first “open source weapon.”

WMC Festival

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I’m giving a talk this Saturday at the WMC Fest in Cleveland, Ohio. The Weapons of Mass Creation Festival is a 2 day event packed with design talks, concerts and all sorts of other creativity-related goodness. It’s now in its 2nd year and is put on by local agency Go Media. A whole host of exciting people are speaking, check the lineup here.

My talk is Saturday evening at 5:30PM EST. I’ll be talking about all sorts of things — mainly some strange and wonderful lessons I’ve learned along the way from trying to become a famous musican to eventually dropping out of graduate school to terrify my parents and live a life of crime. Or something like that. Anyway if Cleveland is nearby for you I hope to see you there! Definitely find me and say hello. Maybe we can even talk about design (or anything else random of our choosing at that moment).

You can buy tickets here and watch live.

Apolis Global Citizen

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It’s hard to pin down what Apolis Global actually is. One part clothing shop, one part advocacy group, they guys at Apolis are certainly a versatile bunch. I’m writing about them mainly because of how impressed I was with their overall branding. They’ve got their visual message down. I placed an order through their shop and received the awesome artifacts above. It took me a moment to open the box because I didn’t want to destroy it.

I actually found Apolis by way of their logo, which I absolutely love. You can find out a little more about it here.