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All posts by Scott Hansen

Scott Hansen is a San Francisco based artist (ISO50) and musician (Tycho). Links: Tycho on Facebook ISO50 Twitter

Logo Design Master Class With Will.i.am

Posted by Scott

why

I dare you to watch this all the way through; I still haven’t made it. Is this a joke? If so, who’s in on it? I have to imagine that someone at WSJ, at some point between filming and uploading the video to Youtube, realized this man was completely insane but just decided to roll with it. Either that or Will.i.am has an incredible sense of humor and this is just the first in a series of hilarious lectures where he just fires off random thoughts from the top of his head about various topics ranging from foreign policy to automotive design.

Who thought it would be a good idea to interview Will.i.am about logo design in the first place? What was that whole thing about India? So many questions…

To make it easier on you I’ve distilled the wisdom of this video down to some key concepts you need to be familiar with when developing a logo: “The New World”, “What India is going to do to the world”, “English, but with a different alphabet”, “Problems”, “Don’t use the word brand”, “New types of fonts”.

Best of luck.

Video

Tycho DJ Set in SF July 26

Posted by Scott

Tycho-DJ-1015
I’ll be doing a DJ set on Friday, July 26th here in San Francisco at 1015 Folsom. I’ll be playing a lot of favorites along with some tracks from the new Tycho album. Hope you can make it!

More Info / Tickets

Euphonic Conceptions & 1015 Folsom Present
RE:CREATION

featuring
TYCHO (DJ Set, Ghostly)
STARKEY
ANDREILIEN (HEYOKA)

Insightful // B. Lewis // Dailon
Ryury // Ribotto // Bedrockk

+ MUCH MORE TBA

FRIDAY JULY 26TH, 2013 / 10P-4A / 21+ ONLY