This Mercedes-Benz W196R won the 1954 German and Swiss Grands Prix with Juan Manuel Fangio behind the wheel. It sold at auction this year for an astounding $29,619,826. Love how it hasn’t been restored; the wear lends an authentic feel.
I’ve been working with local SF brand Mission Workshop on some upcoming projects and they sent photographer Marc Lemoine along with us for the recent Tycho tour. He got some great shots from the trip, above are a few early edits. Excited to share what we have coming up!
I’ve always loved miniatures so this short film for Honda is quite a treat. The tone and style are perfect; feels really timeless. And the exhaust from the motorcycle is a nice touch. Couldn’t find info on who did this so maybe someone can fill in the blanks.
I dare you to watch this all the way through; I still haven’t made it. Is this a joke? If so, who’s in on it? I have to imagine that someone at WSJ, at some point between filming and uploading the video to Youtube, realized this man was completely insane but just decided to roll with it. Either that or Will.i.am has an incredible sense of humor and this is just the first in a series of hilarious lectures where he just fires off random thoughts from the top of his head about various topics ranging from foreign policy to automotive design.
Who thought it would be a good idea to interview Will.i.am about logo design in the first place? What was that whole thing about India? So many questions…
To make it easier on you I’ve distilled the wisdom of this video down to some key concepts you need to be familiar with when developing a logo: “The New World”, “What India is going to do to the world”, “English, but with a different alphabet”, “Problems”, “Don’t use the word brand”, “New types of fonts”.