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All posts by Scott Hansen

Scott Hansen is a San Francisco based artist (ISO50) and musician (Tycho). Links: Tycho on Facebook ISO50 Twitter

Otl Aicher – Munich ’72

Posted by Scott

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Another image by German Designer Otl Aicher who was responsible for the branding of the ’72 Munich Games.  All of this stuff is amazing.  I am not a huge fan of the Dachsund mascot, but this is about as good a treatment you could give to such a concept. 
Simply do a Flickr Search for "Otl Aicher" and your head will explode.  Incredible stuff, some really nice shots of the London Aicher exhibition. I just can’t get over how contemporary these colors and forms are.  None of it feels dated, could have been from a pitch for 2012, if the people who oversee those sorts of things still had any taste that is.  Seems like all the stuff now days is targeted at the lowest common denominator. All of the recent stuff I have seen for 2012 is throw-away, middle of the road with compromise written all over it. Aicher’s campaign is thought provoking and timeless, obviously a good argument against the design by committee ethics I have to imagine produced this sort of output.

1971 – Reprinted

Posted by Scott

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The 1971 Print has been reprinted and is now in stock at the ISO50 Shop.
A lot of people have asked me what the significance of the year 1971 is (no, it’s not the year I was born). Hunter S. Thompson’s “Fear and Loathing in Las Vegas” first appeared as a two part series in Rolling Stone magazine that year. Wikipedia sums up the main theme of the book which was based on these articles:

“It explores the idea that 1971 was a turning point in hippie and drug culture in America, when the countercultural movement no longer had momentum and its innocence and optimism of the late 1960s turned to cynicism.”

This print sort of juxtaposes the design ideals of the 60′s: the earth-tones and swirling, psychedelic, patterns; with the harsh, solid forms of the gothic lettering.
Oh, and also 1971 just looks badass all stretched out like that.

1972 NY Transit Map

Posted by Scott

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A 1972 map of the New York Subway system. Going to be using this a lot in a couple weeks so thought I would post it up. This is of course based on English graphic designer Harry Beck’s original topographic map of the London Underground (as Paul Mison pointed out in the comments, this is a later version of the map, not Beck’s original). This style of map was revolutionary at the time (1933) since it eschewed the geographically correct maps of the age for topographic representations of systems.

A schematic diagram rather than a map, it represents not geography but relations. It considerably distorts the actual relative positions of stations, but accurately represents their sequential and connective relations with each other along the lines and their placement within fare zones.
- From Wikipedia “Tube Map” Article

This must have been a very big logical departure for a lot of people and a lot of credit is due to Beck for having the intuition to draw the map in this new way. Of course all this is beside the fact that it’s just plain beautiful to look at and a great work of graphic art in it’s own right. To this day, Beck’s map still influences the way networked systems are represented, the above image being a great example. I don’t think many designers can claim such a revolutionary concept as their own.

October ISO50 Newsletter

Posted by Scott


The October issue of the ISO50 Newsletter is out now and among other things, announces the release of the “Svenska 1B” print (pictured above). This third and final version in the Svenska series is available now at the ISO50 Shop.
The newsletter also covers details on the upcoming New York OFFF festival and the upcoming Tycho single release date. You can read the newsletter here or sign up here to get the latest delivered straight to your inbox monthly.