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Swissair: Behind the Logos


Swiss Airlines has a rich history that has been hidden in the archives for quite some time. On March 26th, 1931 when Swissair formed, I doubt anyone at the time really considered the history that they were going to be making with the company’s design. Balair and Ad Astra were the two companies that merged to form Swissair. Throughout the years they’ve changed logos many times but there was one that was most memorable (above). Quite possibly it was the best logo that the company has ever used.

Thanks to SR692 for collecting this information so that we’re able to walk through past logos used by Swissair. Some great, some not so great and a few that were very, very experimental. Hit the jump to see how the company logo changed throughout the years.

Via Wanken

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SwissAir Posters







Recently I’ve stumbled upon SR692—quite possibly the best collection of SwissAir collateral. It is definitely the biggest collection and had these gems stowed deep within. Most of these posters were came from the 50s to the 70s archives on the site. The few I’ve posted are very straight forward as you can see. Simply utilizing the generic airplane icon, a headline and the SwissAir logo—part of what makes these posters so unique.

Via Wanken

Swissair Strap Tag

Posted by Scott

SWISSAIR2
Been posting so much photography lately thought I’d throw in some design related stuff that was also travel related.  This has to be the best airline tag I’ve ever seen.  Love the "SR" type on the back side.  When I saw cool stuff like this back when I was a kid I would always try to take the whole stack.  I ended up with boxes of it by the time I left home for college.  I think the majority got tossed out over the years, no big tragedy though, I grew up in California so none of it was anywhere near this good. Image via alistairh on Flickr.

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Swiss Air Lines Rebrand

Posted by Scott





Switzerland’s current national airline (no, not that old one with the best branding possible) has undergone a rebrand and Brand New has all the details. A lot of people have been grumbling that the original “cube” logo was better — and I certainly agree — but judging this at face value, I have to say I’m into into it.

Brand New via Sam Valenti

Further reading: Be sure to check out Shelby’s post on Swissair’s (the now defunct Swiss national airline) branding.