Sebastian Gram / Hello Monday

Posted by Alex

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Seriously impressed by the diverse portfolio of Danish designer Sebastian Gram (currently art director of Hello Monday). The first image (interactive design for fashion brand Revolution) made the FFFFound rounds a while back, but it wasn’t until recently that I explored his portfolio further and found the rest of his exceptional work. Each project, whether it’s a logo or full blown identity system, is considered down to the smallest detail. It’s also cool to see process shots along side the finished product; gives you a sense how much time and refinement went into it.

I was especially intrigued by the typeface for Vertica, developed by Gram and Creative United. My guess, based on progress images like the one above, is that it was designed as a custom face for Vertica and is not commercially available. Too bad, those are some sexy letterforms. Like much of Gram’s work, it manages to rock out with a rigid, corporate aesthetic, without being boring or common. I would love to see my name written in that font.

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