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Nissan Cube vs Moodgadget Logo

Posted by Jakub

Nissan Cube
Moodgadget logo
The other night i’m sitting on the computer and Mux Mool sends me a picture and starts laughing and talking about how there’s a Moodgadget car driving around. In my mind I always thought if I get enough money together one day I might buy a white Honda Element and turn it into the Moodgadget Logo. I might even put the generic man as a tint on the window but now no need because the Nissan Cube came into play. LOOK AT IT! I mean WHAAUUUT IS GOING ON!? who does that with a back window? only the Moodgadget logo.

Let me give a little background about the Moodgadget logo, a lot of people call it MOONgadget maybe because it looks like something that would land on the moon or I can’t pronounce my D’s because I might mumble sometimes but really its a dreamt up idea I had that involves my obsession with pods and early early Radiohead covers, the old Royksopp video, and those cube shaped rooms that take you up a mountain that are used mostly by tourists. The Moodgadget logo was designed by 3 friends of mine: Adrian (Creative Director of the silhouette iPod commercials), Danny (Art Director at Ghostly), and Adam (co-owner of Moodgadget) and the idea came from a dream that I had about these white pods what were controlled by these generic business men sitting inside them that floated almost assembly line style out of a glass dome flying by these row of trees and straight into the sun except for one that was in color meaning still black and white but the glass window was light blue and the guy inside had pigment to his skin. This guy wasn’t in the assembly line he was floating around exploring but not too smart of a fellow because he always questioned everything since it was all new to him and he was just overall really curious. I think that dream of the logo kind of symbolized the music industry back then for me which was a lot generic music and compilations that we’re very specific and what we do at Moodgadget is kind of break down those barriers that were up and share music that is all over the place but still catchy in a way, kind of like the music on the blog that we pick but still educates hopefully and makes you want to try listening to something new.

Let’s get back to the Nissan Cube, not my style because of how bad their commercial was for it which if I remember correctly was probably geared toward break dancers that pop n lock in their cars, people that love glowing LEDs filling their stereo screens and those people that go out to the club with a fedora hat on tipped to the side because they’re soo “street” it hurts. To be honest Nissan should of hired on a creative like Scott or some of you that send in great pieces that Scott reposts and not this Mitsubishi Eclipse regurgitation of a car commercial that probably could be sold to people like me if it was delivered to us in a way that doesn’t make me feel like a soulless 20 year old that can’t speak for himself and wants to dance to Soulja Boy or whatever ringtone Rap is popular now(the stanky leg? I dunno i’m so lame when it comes to the hot tracks on the radio) or Tiesto talentless trance music thats played in the bigger metro clubs around the world.

Either way, I’d like to see a song off this blog make it onto the next Nissan Cube commercial, maybe we’d post the commerical and the 4th generation Nissan Cube get a little help from a design firm from Sweden and we might sell a few of these cars.

18 Comments Leave A Comment

2

Andy says:

June 23, 2009 at 3:43 pm

When did the Moodgadget logo come about? I was working at Nissan Design America in La Jolla when the Cube designs were being finalized in 2005.

4

Jakub says:

June 23, 2009 at 3:50 pm

Scott & Andy -

HAHAHA @ beginning of time comment, I think it was out and about on the atmsphr.org site in 2002-2003

6

Andy says:

June 23, 2009 at 4:06 pm

Haha, awesome. The Cube has been around for ages in Japan, and all three studios (America/Europe/Japan) competed to produce the design for this updated worldwide model. I can’t quite recall, but I think the Japan studio may have won. It wouldn’t surprise me if the Moodgadget logo was inspiration, conscious or not. ‘Asymmetry’ was definitely the over-used buzzword of the month when sketches were first being collected, though.

7

alex says:

June 23, 2009 at 4:26 pm

@Jakub- I think the moodgadget logo trumps everything. If possible, we should leave it at the top for the next couple weeks to allow for the optimal amount of awesomeness to sink in.

I want to meet this man inside the flying cube, see what he has to say about things.

8

Rent says:

June 23, 2009 at 5:59 pm

first thing I thought of when seeing that commercial was the Moodgadget logo…biting s.o.b.’s.

9

Will H says:

June 23, 2009 at 10:00 pm

why yes, the newest rap song is “Shake yo Stanky Leg” by Lil Wayne Featuring T Pain.

13

Jakub says:

June 24, 2009 at 10:24 am

marshall -

Sadly, I always talk/write that way but i’m not a bitter person maybe a little more passionate about things than anything

16

d|| says:

July 2, 2009 at 2:36 pm

I am familiar with the commerical…and yes it needs music that’s suites the product well…but not so familiar with the moodgagdet logo…that might be a designing sin or something….
The song is ‘Stanky Leg’ by the GS Boyz. I can’t get over the fact you made a reference to them…ha.
There nothing wrong dance music…it’s dance music…it’s not suppose to be taken seriously…that’s why we shouldn’t place pop and dance music in car commericals…unless it fits…ha

much love & respect,
22 year old

17

Monte Carlo says:

October 19, 2009 at 3:58 am

Its a dreadful car and bad for the enviroment – Nissan PR try to hide this. If you think this is in anyway cool – have a look in the mirror?