I just finished reading Never Sleep, the new book by Andre Adreev and Dan Covert of dress code. As a student, the back of the book (pictured) kind of freaked me out when I first saw it. My brief and occasional foray into the world of freelance has exposed me to some differences between school and the professional world of design, but I’ve always figured I’ll be in for a wake up call when I graduate regardless. I was psyched to see a book written about this exact process, and I spent last night (as the title suggested) reading the lot of it.
The book chronicles Andre and Dan’s transition from design school to the professional world. They describe, in-depth, just about every aspect of their journey; studying at CCA, working for MTV, and the eventual creation of their own studio in NYC. Along the way, they include examples of their own work from each stage of their career, as well as various essays by professors and professional designers (many of which are available on the site). The book describes just about everything that happened to Andre and Dan, even the occasional IM conversation, and this makes for a very engaging read. The third person narrative is just about as random as it is amusing, and is ultimately very accessible and insightful for the struggling design student (that’s me).
Dan is Ohio. Andre is Bulgaria. They is dress code. At the combined age of 50 their work has been recognized by shiny awards, appeared in lots of magazines, coffee table books, and 3 museums. They met while studying graphics designs at California College of the Arts. Then moved to New York and got jobs with MTV working in motion and print—before stupidly leaving their dream jobs to start a studio of their own. (Buy)