Tim Heidecker & Eric Wareheim are comic geniuses and their show on Adult Swim is the best thing on Television or the Innernette. It’s basically a free-form public-access-VHS style collection of sketches with what seems to be a loose focus on late-eighties to mid-nineties culture. Beyond the immediate, viscerally comic aspects of their work there’s a deeper commentary going on and for me, that’s what makes the show so enjoyable time and time again.
Unfortunately, no one I know besides Jakub, Dusty, and Sam agree with me and over the past few years I’ve come to realize that Tim & Eric are rather polarizing figures; you either love them or you hate them. I’ve refrained from posting on them in the past just because it’s a little off topic for this blog and I doubt most of you come here looking for hilarious shows to watch. But today I came across Daniel Murphy’s Esquire article about the series of ads Tim & Eric and Zach Galifianakis created for Absolut Vodka and I thought it was an interesting look at how they approached the project from an advertising perspective. The three spots — which I consider to be some of Tim & Eric’s best work — came out last year as part of the Absolut World campaign. The vodka maker basically gave them an open ended commission; they could make whatever they wanted as long as they mentioned the product. I’ve never worked directly in advertising, but I’d have to imagine this would be a dream gig for anyone in the industry.
“It’s the incense, it’s the ferns.”