Clever Logos

Posted by Scott

Abuzeedo has posted a collection of “15+ Amazingly Clever Logos” taken from Michael Evamy’s book, “Logo”. Some pretty cool stuff in there but mostly it’s just nice to see them in quality printed form. Many of these — such as the USA network logo — I tend to take for granted. But when I see them printed so nicely in black and white on the page I gain a whole new appreciation for them. Still nowhere near this though.

12 Comments Leave A Comment


Daniel Carvalho says:

March 4, 2009 at 5:37 am

I dunno man, that USA one is fricken’ hot. Especially — as you said — printed like that.

Some of those vintage logos don’t really have a solidarity, harmony and balance in their shape. Damn, I wish I could articulate this shit better.

But, I guess I’m the only person in the world that I know of, that believes design is objective.


alex says:

March 13, 2009 at 1:47 pm

@ Jonathan- haha, yeah i’d say i’m 100% Herb wasn’t involved with the USA logo. I was referring to the “Mother and Child” logo which he did design and was linked out to on an earlier comment.


Jonathan says:

March 16, 2009 at 5:19 pm

haha… well thats good Alex! My 1% was that there was maybe some idea out there somewhere started by Herb that someone had copied or something… yes, mother & child is classic.