Adolphe Jean Édouard-Marie Mouron is one of my favorite commercial poster artists. Unfortunately, he went from running a successful advertising agency (Alliance Graphique who’s work includes the Yves St. Laurent logo), to losing it all and serving in the French army in World War II, to doing set design to get by, and finally suffering from depression and committing suicide in 1968. It’s very sad to think this was the fate of a man who contributed so much to design. You can find more information on Cassandre here and here.
Perhaps his most recognizable work, the Dubonet Wine poster is all but ubiquitous in vintage poster collections these days. This style of poster art is sort of a bittersweet thing for me. I really do love it, but once you start seeing something sold at Target it’s hard to take it seriously as art. I have a few old advertisement posters from this period around the house (all reproductions), but I really want to start focusing on later modernist stuff.
Images via Alki1