I’ve been intently watching the rumors trickle through up to today’s official release of the Nikon DF. The build-up lasted two weeks and included six overly dramatic, mostly annoying commercial shorts.
Like Fuji has been doing for the past few years with their X-series cameras, it seems Nikon wants in on the growing retro-inspired camera market. Nikon’s offering, however, comes across as a lot more serious than anything Fuji has released so far. The ‘Made in Japan’ camera uses the same full-frame 16.2 megapixel sensor and processing engine as their flagship D4 housed within a robust, dust and water resistant body. Interestingly, the camera omits any video capabilities and focuses on providing the dedicated photographer a dazzling array of mechanical dials. Just look at them – they’re beautiful!
Of course, this package doesn’t come cheap. Pricing is set at $2,746.96 for the body-only, and $2,996.95 with a special edition 50mm f/1.8 kit lens. You can expect this price to drop sometime after Christmas, but you have to wonder how willing people will be to buy the 16mp DF over the the fully-professional, 36mp Nikon D800e ($2,996.95 body only) or the now-oil-spot-free D610 ($1,996.95).
(Edit: There is now a dedicated website for the camera: http://nikondf.nikonusa.com/df.html)
Posted by Owen