Pepsi stepped up it’s game in my opinon and simplified their brand really nicely (Please excuse the iPhone camera photos but I didn’t bring my camera to the grocery store like usual). Not only did they change the logo, but they’ve changed the swoosh slightly a bit for each variety of (i.e. Diet, Caffeine-Free, and Max). I was pretty impressed mainly because they had the new logos sitting next to the old ones which has these blue pixel explosions in the background and so much unwanted text. Stepping back and seeing a wall of the simple new blue pepsi 2 liters all aligned was pretty beautiful even though i’m a Coca-Cola fan. One other good layout addition was the abbreviation of the 0 calorie, carbohydrates, and sugar text aligned nicely under the logo. Don’t get me wrong though, i’m not a complete fan of the Microsoft gamer X in the font. Do you think this means Mountain Dew will get a new logo? Oh my there is a graphic design god and he cares.
In celebration lets listen to Aphex Twin:
Aphex Twin – Polynomial-C[audio:polynomial.mp3]