Posted by Scott
I’ve always loved miniatures so this short film for Honda is quite a treat. The tone and style are perfect; feels really timeless. And the exhaust from the motorcycle is a nice touch. Couldn’t find info on who did this so maybe someone can fill in the blanks.
9 Comments Leave A Comment
Mark says:July 21, 2013 at 11:33 pm
pete menich says:July 22, 2013 at 1:07 am
Done by Smith & Foulkes at Nexus Productions…
KYLE says:July 22, 2013 at 6:15 am
i expected to skim through that but it was over too fast. impressive. the bike folding out to the four wheeler was a pretty cool touch as well
S.simonds says:July 22, 2013 at 12:48 pm
It was created by Wieden + Kennedy, London. The directors were Smith & Foulkes from Nexus.
Jean Di Cantuaria says:July 22, 2013 at 1:44 pm
why play Brazil’s national anthem on ferrari’s thumbnail?
Miles Diane says:July 24, 2013 at 2:07 pm
Commissioned by nexus but Analog made it http://www.analogstudio.co.uk/work/honda
Vitor Manduchi says:July 31, 2013 at 10:14 am
It’s a tribute to Ayrton Senna.
Rory says:August 6, 2013 at 10:30 am
@Jean @Vitor – It’s not a Ferrari, it’s the Honda NS-X, and Vitor’s correlation to Ayrton Senna is correct. As a driver for Mclaren/Honda, he was instrumental in testing & helping designers sort out chassis design & setup. He was also a driver very popular with Japan’s motorsport enthusiasts.
“Honda spent a great deal of time and money developing the NS-X. With a robust motorsports apparatus, Honda had significant development resources at its disposal and made extensive use of them. Respected Japanese Formula One driver Satoru Nakajima, for example, was involved with Honda in the NS-X’s early on track development at Suzuka race circuit, where he performed many endurance distance duties related to chassis tuning. Brazilian Formula One World Champion Ayrton Senna, for whom Honda had powered all three of his world championship-winning Formula One race cars before his death in 1994, was considered Honda’s main innovator in convincing the company to stiffen the NSX chassis further after testing the car at Honda’s Suzuka GP circuit in Japan. Honda automobile dealer Bobby Rahal (two-time CART PPG Cup and 1986 Indianapolis 500 champion) also participated in the car’s development. Senna was given two cars by Honda. The newer one, a black 1993 model, license plate BSS-8888 (the letters meaning Beco – a childhood nickname – Senna Silva and the number 8 is a reference to his first F1 championship in 1988) is still in his family’s possession.”
Here’s a great video of Senna lapping Suzuka in the NSX:
Workout Planner says:September 22, 2013 at 6:51 am
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