Analog Magazine

Posted by Scott

Not a lot of info on this one.  Looks like Trade Gothic Bold Extended for the logo, very nice.

6 Comments Leave A Comment


Jesse says:

November 21, 2007 at 8:48 am

it looks like a stretched out akzidenz grotesque. the thicker versions of the font get the tear shaped “a.” but it looks stretched un-naturally. and obviously the “g” has been modified. but i dont really know, i didnt go to school for type, i just care too much.


Stephen says:

November 24, 2007 at 11:40 am

Jesse is correct. The logo type has been stretched (probably on a photocompositor, judging by the era). You can tell because the vertical strokes are noticeably thicker than the vertical strokes. And I think your first hunch is right, Scott. There’s no reason to believe it didn’t begin as Trade Gothic Extended.