Until the semi-recent ban of alcohol & tobacco advertising in motorsports, cigarette manufacturers spent heavily in racing sponsorships. Marlboro was no exception, in fact they probably spent more than every other brand combined.
They are probably best known for their involvement in Formula 1, starting with BRM in the early 70’s, moving to Mclaren in the 80’s, and finding an eventual home with Ferrari, whom they still sponsor today (some say subliminally…). Phillip Morris is a hugely profitable company and it is no coincidence that their endorsement of a team has historically resulted in a winning car.
Their bold red, white, and black branding is visually synonymous with many iconic race cars, and as evidenced in the pictures, they had their hands in nearly every reach of the sport. I understand the need to limit mass advertising of a deadly product, but I do miss their colors in racing. I’ve always loved the Marlboro logo, the type is perfectly balanced with the simple geometry above it and it always looks great on the front of a badass car.
11 Comments Leave A Comment
Design + Conquer says:June 12, 2012 at 7:27 pm
Have you seen the Senna movie? Great archival F1 footage:
Collective says:June 12, 2012 at 8:36 pm
i have, saw it at the NY premiere last summer. Amazing movie, although i feel they glossed over a lot. Really looking forward to Ron Howard’s new flick “Rush”. They seem to be going about it in an authentic way, shooting on location when possible, etc. New Batman will hold me over til then…
Design + Conquer says:June 13, 2012 at 12:13 pm
Very cool! Will be checking out Rush.
panicstreak says:June 15, 2012 at 6:46 am
If I may make another request, now that you’ve done Martini and Marlboro, how about Rothmans?
derekb says:June 18, 2012 at 4:12 am
The first time I saw a McLaren on a circuit the intensity of the Marlboro red blew me away. I had followed F1 on tv, had posters up in my room, read the magazines, but none of that did the almost fluorescent red justice.
Charlie says:June 19, 2012 at 10:50 am
Hey, thanks for the awesome post… I sent an email yesterday asking about a source for the last photo in the series (Senna in the MP4-6) and haven’t heard back — any idea where I could order a print?
Tim says:June 19, 2012 at 12:13 pm
Kept scrolling down and thought for sure you’d include Tommi Makinen’s Mistubishi Lancer Evo with the Malboro livery. Great post btw!
Collective says:June 21, 2012 at 4:32 pm
Hey Charlie –
That particular photo was a scan from a book i no longer own…If i had to make an educated guess, it’s probably either Rainer W. Schlegelmilch, another place to check would be the cahier archives or maybe Dave Kennard’s collection…if anything comes to mind I’ll get in touch.
Collective says:June 21, 2012 at 4:35 pm
Haha, yes, I do all these posts at once and they get rolled out over the period of a few months. But yes, there is a Rothman’s post queued up, along with a few more of my favorite liveries. :) keep your eyes peeled
Collective says:June 21, 2012 at 4:38 pm
Indeed, very different from the Rosso Corsa Ferrari uses, it is very much almost fluorescent and borderline magenta
Maruti says:August 30, 2012 at 9:01 pm
anche gli utlimi scenorshet sembrano confermare le impressioni fin qui maturate: eccellente realizzazione dei nemici (sia per design che per modellazione), ottimi anche gli effetti particellari, gli shader e l’illuminazione in generale mentre le ambientazione sembrano scarsamente ispirate artisticamente e, tuttosommato, molto povere per poligoni e texture (ma sembra non ci sia ombra di aliasing).se manterranno la fludit all’altezza di quanto visto nei video, credo che visivamente dovrebbe rendere pi di quando non avvenga con immagini statiche. attendo con molto ottimismo questo gioco, l’apetto grafico mi interessa fino ad un certo punto (purch la machina sia sfruttata a dovere, come sembra avvenga in questo caso) mentre mi aspetto una elevata giocabilit . rimane solo un rimpianto: se high voltage, che comunque una casa minore e con ridotte capacit d’investimento, riuscita ad ottenre questi risultati, ci avessero provato capcom o ea, minchia, che gioco usciva fuori!