Until the semi-recent ban of alcohol & tobacco advertising in motorsports, cigarette manufacturers spent heavily in racing sponsorships. Marlboro was no exception, in fact they probably spent more than every other brand combined.
They are probably best known for their involvement in Formula 1, starting with BRM in the early 70’s, moving to Mclaren in the 80’s, and finding an eventual home with Ferrari, whom they still sponsor today (some say subliminally…). Phillip Morris is a hugely profitable company and it is no coincidence that their endorsement of a team has historically resulted in a winning car.
Their bold red, white, and black branding is visually synonymous with many iconic race cars, and as evidenced in the pictures, they had their hands in nearly every reach of the sport. I understand the need to limit mass advertising of a deadly product, but I do miss their colors in racing. I’ve always loved the Marlboro logo, the type is perfectly balanced with the simple geometry above it and it always looks great on the front of a badass car.